Yes, I know how it sounds. After more than 15 years in digital agencies, working as an account director with clients like BMW, Mercedes  and Coca-Cola, I felt the pull toward something different.

Bali opened up a completely new rhythm for me. Days shaped around yoga, scooter rides through the rice fields, and time to explore practices that ranged from curious to deeply grounding. 

As much as I loved it though, it was not financially sustainable. My savings started to run out, and I returned to Germany to work as a freelance project manager, taking on client work so I could fund my life and eventually make my way back to Bali.

Over time, each new freelance project felt like postponing a decision I could no longer avoid. I knew I needed a different way to support myself, one that did not require trading all my time for money or putting my life on hold.

I started using the skills I already had. I created presentations and strategy decks for clients. I designed websites. And I began helping other yoga teachers with their marketing and online presence.

At the end of 2016, I launched my first online course, Yogis Go Digital. It was the first time everything came together. I was no longer experimenting. I was building something real.

From that point on, there was no going back. I knew I wanted a business that could support me regardless of location, and I was committed to figuring out how to make it work.

My dog Luna

Today, I work with yoga teachers who want to turn their experience into digital offers and build steady income online. 

I know what it takes to move from teaching class to class to building something that supports your life in a bigger way. I’m less interested in big promises or quick wins and more interested in what actually holds up over time, both financially and personally. That means making clear decisions, keeping things simple where possible, and building a business that supports your life instead of constantly demanding more from it.

Explore my programs, pick up one of my freebies and listen to my podcast where I regularly share advice and insights on how to build a business that loves you back.