Jessica Klimach had no background in sports or athletics. For 20 years she worked as a fashion stylist, spent most of that time managing chronic pain from scoliosis, and came to yoga the way many people do: looking for something that would help. What she found was that the existing modalities weren’t quite doing it. So she built her own.
In this conversation, Jessica shares the full story behind Flex&Flow®, the movement method she developed, tested, and eventually trademarked, and how she has built an online business around it. We talk about what it actually takes to create something genuinely new in a saturated market, the studio conflict that forced her hand on the trademark, how she grew her audience slowly and consistently through local ads and a weekly Instagram series, and how her online programs have evolved into a hybrid model that works for both her and her students.
If you are a yoga teacher or fitness instructor sitting on an idea that feels too different, too niche, or not ready yet, Jessica’s story is worth hearing.
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