YES I WANT IN

JOIN MY FREE COMMUNITY

Join the Blissful Biz Hive, the friendliest biz-building community for yoga teachers, health & wellness coaches to help you build a purpose-driven and profitable online business.






Business

How To Use Your Personal Voice For Social Media

How to use your personal voice on social media
I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

hey there

Get the Free Online Course Starter Kit 

Gimme that

Tips and advice for building a profitable online business as a spiritual entrepreneur.

TOp categories

Learn how to pick your niche and build a strong personal brand and website.

Behind the scenes of my business and life, living in a campervan and travel tips.

Catch up with guests on my  podcast for top advice on what’s working now.

Do you make the most of it in your social media updates?

A consistent tone makes your followers feel comfortable so they’re more likely to interact with you. It’s something most yoga teachers never think about – you just start writing – but it pays off to give it some thought!

It’s just like at a party. You wouldn’t want to get stuck with that guy who’s only about his 20% off workshop. What you do is ask questions, tell stories and engage with people. None of us want to be the person talking to everyone only about our workshops and projects. Instead, you want to talk with a unique voice that is evident in all your social media marketing.

Examples how yoga teachers are using their personal voice on social media

Have a look at some examples of famous yoga teachers and what they are doing on Facebook:

Elena Brower

Elena comes across as knowledgable, professional and warm.

“Join Zeyneb Uras, Konstantinos Charantiniotis, and me for a full week of yoga, meditation, contemplation, coaching and sunshine. We cannot wait to see you.”

Kathryn Budig

Kathryn knows how to motivate her students. Her social media posts are funny, motivating, relatable.

“Sweat-a-Day = check!!

How are you staying active today?”

Sadie Nardini

Sadie is one of a kind – don’t try to copy her unless this style really fits your personality. Her voice on social media is authentic, fierce, direct.

“Cranky Yogi Series: How to Eat Pizza and Still Have a Great A$$! Here’s a quick fitness kick in your ‪#‎asana from my ‪#‎CrankyYogi series. I tell it to you straight, I b*tch about some of the ridiculous things I see in the fitness and yoga worlds, and then I drop some knowledge on you. Hope you enjoy these little reminders and flows! ‪#‎yoga ‪#‎anatomy ‪#‎quick ‪#‎fitness ‪#‎tips ‪#‎cardio ‪#‎core ‪#‎calories ‪#‎sadie ‪#‎workout ‪#‎real ‪#‎world”

As you can see you have lots of options how you present yourself on social media. You can be personal. Approachable. But also spiritual and serious. Or intimate and open. Or authoritative and motivating.

Be a showoff if your character is something like a street-savvy hip hop yogi, but be aware that humble usually goes farther in generating customer loyalty.

How to create your personal voice for social media

To create a voice and tone for your social media activities, begin by brainstorming some adjectives that describe you and how you want to engage and communicate with your students. Find the adjectives that best describe your brand, and you will have found your voice.

If you find this hard, try this approach: if no one was listening, and I asked you tell me why you kick ass as a yoga teacher, what would you tell me? If you don’t know, you can also ask someone who knows you well.

With adjectives in tow, you can now take your voice and work it out into specific ways by deciding on the tone you’ll use in social media.

Here is an example:

Your voice is: compassionate, personal, warm, funny

Write like this: “Hey yogis, my new workshop schedule is finally online! I can’t wait to see you there.“

Not like this: “Click here for the workshop schedule.”

Once you find a voice and tone for your brand, check it against these values: authenticity and consistency. You want to make your fans and followers feel comfortable. Friendly interaction and availability are what will make you stand out on social media, which in turn encourages your followers to contribute and engage with you.

Social media is all about connecting with your audience. Make sure that you connect to your followers on a human level, and not in a businesslike way. Your goal is to create the most ideal first impression for new students.

If they see hard selling, too many random off-topic updates or memes and little engagement, they’re going to have a poor perception of your personality.

That tainted perception bleeds into their view of you as a yoga teacher – something I hope my tips above will help you to avoid.

 

 

 

 

 

PERIMENOPAUSAL. DOG MOM. GERMAN LIVING IN SPAIN.

Hi, I'm Susanne.

I’m here to help yoga teachers and health & wellness coaches package their brilliance into digital offers and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to build a purposeful, profitable online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

Learn more

START LEARNIN'

If you’re a daring + driven  entrepreneur, check out my online programs and get your learnin’ on!

ready for more

Package Your Brilliance into an Online Course

Get my ultimate online course starter kit that shows you step-by-step how to create your first online course.

Free DOWNLOAD

OUH I NEED THIS

Get my Financial Planning Spreadsheet 

Plan your yearly and monthly budget like a pro, track your expenses, calculate your income for each of your offers and figure out how much you need to sell at what price point to reach your income goals!

SPREADSHEET

GIVE IT TO ME

GET ACCESS

Join the (free!) Blissful Biz Hive, the friendliest biz-building community for yoga teachers, health & wellness coaches to help you build a purpose-driven and profitable online business, and get immediate access to this course.

Make Your First (or Next) $5K Online

Free course