Welcome back to our series on building a six-figure online coaching business! Last week we explored finding your niche and nailing your messaging. Today we’re diving into the next crucial step: creating your signature offer. This is where the rubber meets the road – if you’re not selling anything, you don’t have a business.

>>> Listen to part #1 of the path to a six-figure online business here

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The Math Behind Six Figures

A six-figure income means at least $100,000 a year, or about $8,333 per month. How do we get there? It’s simple math:

– Sell a $100 course 83 times

– Sell a $2,000 program 4-5 times

– Sell an $8,000 program once

It sounds straightforward, but here’s the reality – it takes similar effort to sell a lower-priced offer as it does a higher-priced one. When you’re starting out with a small audience, selling 84 spots in a month is incredibly challenging.

The Power of Premium Pricing

Creating a higher-priced offer (at least $1,000) was transformative for my business. My launches suddenly hit $10k, $20k, even $30k. With a $200 offer, reaching those numbers requires an enormous amount of sales.

You don’t need to start with a $10,000 offer immediately. But aiming for that $1,000 sweet spot can be game-changing. The math is clear – you’ll reach that 8k monthly goal much faster with a premium offer.

Another benefit of higher-priced offers? Fewer clients. I love working intimately with my students in the Blissful Biz Academy. If you prefer high-touch coaching, this approach aligns perfectly.

Your Signature Offer: The Cornerstone of Your Business

Your signature offer isn’t just another product or service – it’s the foundation of your business, setting you apart in a crowded market. Having a signature offer simplifies everything. You become known for that one thing, continually refining and improving it.

Many new coaches stumble here, thinking they need to sell something different every month or cover every aspect of their niche. That approach often leads to overwhelm and diluted focus.

The Million-Dollar Question: What Problem Are You Solving?

This question forms the bedrock of your entire business. In today’s economic climate, we’re not just looking for any problem – we’re hunting for those urgent, burning needs that keep your potential clients awake at night.

Let’s look at an example. Imagine you’re passionate about yoga and considering launching a “Yoga for Relaxation” course. It sounds nice, but it probably won’t work as a high-ticket offer. General relaxation, while beneficial, isn’t an urgent need for most people.

Now, flip that to “Stress Management for High-Performing Executives: A Yoga-Based Approach to Peak Performance and Work-Life Balance”. Feel the difference? We’re now addressing a critical need for a specific, high-paying audience.

Creating an Irresistible Offer

To create an offer your ideal clients can’t resist, immerse yourself in understanding their pain points, desires, fears, and aspirations. What keeps them up at night? What’s holding them back from the success they crave?

In our executive stress management example, many high-performing executives struggle with burnout, inability to focus, strained relationships at home, or stress-related health issues. Your signature offer becomes the bridge from these struggles to their desired outcomes.

Focus on Transformation, Not Just Information

This is a common pitfall – focusing too much on the “what” (course content) and not enough on the “why” (end result for the client). Your potential clients want transformation, not just information.

Be specific about the changes they’ll experience. Will they increase productivity by 50% while working fewer hours? Will they fall asleep within minutes instead of lying awake for hours? The more tangible you make this transformation, the more compelling your offer becomes.

Stand Out in a Crowded Market

Your offer needs to be unique. What’s your secret sauce? It might be a proprietary system you’ve developed, a unique background combining different disciplines, or an innovative delivery method. Your approach should make potential clients think, “This is exactly what I’ve been searching for!”

Creating your signature offer isn’t just about making money. It’s about providing real value, solving pressing problems, and making a significant impact in your clients’ lives. When you nail this, that six-figure income becomes a natural outcome of your success.

Take some time to reflect. What urgent need can you address? What transformation can you provide? Your six-figure business starts with answering these questions. Next week, we’ll explore how to market and sell your signature offer effectively. I’m excited to continue this journey with you!

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