It’s December, and at the end of the year I always like to look back. At what’s been working, what went wrong, and what I actually learned along the way.

Before diving in, I want to say this clearly: thank you for being here. For reading, listening, following along, and supporting my work. None of this would exist without you, and I’m deeply grateful for that.

This post is a reflection on my key learnings from 2025 and how they might also apply to your yoga business.

Learning 1: Niching Is Important, Especially Right Now

One of the biggest shifts for me in 2025 was getting much more precise about my language and positioning.

I didn’t change who I work with. I’ve worked with yoga teachers for a long time. What I did change was the way I spoke to them. I stopped using broader labels like “spiritual entrepreneurs,” “wellness entrepreneurs,” or “heart-led entrepreneurs.”

Those terms sound nice, but they’re also very general. And in today’s economy, that matters more than ever.

There is so much noise right now. More content, more offers, more people selling similar things. When everything sounds vague or interchangeable, it becomes much harder to stand out or to feel chosen.

When I spoke to “spiritual entrepreneurs,” I was one of thousands of business coaches using the same language. When I spoke directly to yoga teachers, the market immediately became smaller, clearer, and more aligned.

I know yoga teachers. I know what you’re struggling with, what you want to build, what feels hard, and what’s actually working in your industry. Speaking directly to that reality just feels right.

I noticed this shift most clearly on Instagram. If you’re a yoga teacher and you land on my profile now, it’s immediately obvious what I do and who I help. There’s no subtlety, and there doesn’t need to be.

And this is where this really matters for yoga teachers.

When you’re trying to grow an online business, you’re not just competing with other teachers. You’re competing with attention, overwhelm, and a lot of very generic messaging. Being specific isn’t about boxing yourself in. It’s about cutting through the noise so the right people can actually hear you.

In this economy, clarity isn’t optional. It’s one of the most supportive things you can give your future students.

Learning 2: Small Paid Offers Build Real Trust

Another learning that really stood out for me this year was how powerful small paid offers can be when it comes to trust.

When I launched my low-ticket offer, Low-Ticket Mojo, in January, it actually took off. I was running ads to it, gradually scaling them, and within just a few months I had sold over 300 copies. At that point, it looked like this could become a very solid piece of my business.

And then the ads stopped working.

The funnel was no longer profitable, and I reached a point where it didn’t make sense to keep spending money on it. So I stopped the campaign. In that moment, it honestly felt like one of those things that works for a while and then just… doesn’t

But then months later, what happened was that people who had bought that $37 offer back in March were joining my signature program in November.

What looked like a funnel that had stopped working was actually doing something much deeper in the background. It was building trust with the right people, giving them a real first experience of my work, and creating a relationship that didn’t convert instantly, but converted when the timing was right.

That’s the part I’m taking with me.

A small paid offer isn’t just a quick sale or a cheap product. It’s one of the most effective trust builders you can have because it turns someone from a casual follower into a buyer. And once someone buys from you, even at a low price point, they engage differently. They pay more attention, take you more seriously, and are much more likely to come back.

This year reminded me that sometimes the real result doesn’t show up this week, next week, or even next month. Sometimes it shows up much later.

Learning 3: The Offer Matters More Than the Marketing

This year also reinforced something I’ve believed for a long time, but clearly underestimated again: how important the offer itself is.

Right now, people are far more intentional about where they spend their money. Good marketing can get attention, but it won’t carry an unclear or weak offer. People want to understand what problem this actually solves, how it fits into their life, and what kind of support they’ll receive.

I spent a lot of time and energy in 2025 refining my signature program, Blissful Biz Academy. I updated all the content, clarified the transformation, and made sure the pathway made sense.

It was a lot of work, but I’m incredibly proud of that offer. And that pride matters. It makes selling feel grounded and honest, because I know it works when people actually do the work.

Learning 4: Simplifying Again (and Again)

Another pattern that showed up again this year was the power of simplification. This is something I teach all the time, and something I apparently need to relearn regularly too.

In 2022, I had one main offer and one simple sales system, and I had a six-figure year while traveling through Europe in a campervan for months at a time.

Then I moved to Mallorca, settled in one place, and somehow started doing the opposite. I added more offers, more ideas, more projects, and over time it became overwhelming.

In 2025, I came back to something much simpler. One clear free training, one signature group program, and a small digital offer as a starting point. Over time that turned into a few smaller offers, and then in November I simplified again by integrating everything into my membership, the Blissful Biz Hive.

This is what I teach my students.

Create one signature group program that you sell for $500, $1,000, or more. Set up a simple sales system to sell it consistently through one free masterclass. Not once a year, but all the time.

When you have that foundation, all your content relates to your signature offer. You always know what you’re inviting people into. And from there, you can add a low-ticket offer, a membership, or a higher-level program if you want.

This kind of simple, irresistible offer sales engine is what creates a profitable and sustainable online business. It’s what makes consistent income possible. Not having a dozen small offers that you sell for under $100.

Learning 5: Trusting Intuition Over Logic

The last learning is a quieter one, but probably the most important.

It’s about trusting your intuition and letting it lead you.

Last month, I brought back the Blissful Biz Hive, my membership. And I’ll be honest, I had decided against a membership earlier in the year. I told myself it wasn’t right, that it was hard to sell, too much to manage, and not the most logical move on paper.

But I kept coming back to the idea. Something kept nudging me.

When I really sat with it, it started to make sense. Many people who bought Low-Ticket Mojo never launched their offer, and that honestly broke my heart. Some of them told me they needed more support and accountability.

What people needed wasn’t another course. They needed a place to grow over time, with structure, support, and continuity.

Once I stopped talking myself out of it and listened to that inner voice, everything fell into place. I created a membership with real support and current, relevant trainings, not just a collection of old content.

Yes, it’s harder to sell initially. But I love working with this small group of students. I love hosting our weekly calls. And I have a clear strategy to grow this in 2026.

What I’m Taking With Me Into 2026

If I take anything with me from 2025, it’s this: you can’t build a sustainable business by forcing momentum. Some things take time to reveal their value, and some decisions only feel right once you trust yourself enough to make them.

I feel really good heading into 2026 with my offer suite. I’m planning to add one new mastermind, and that’s it. No big expansion plans, no constant creating.

My focus for 2026 is visibility. More podcast interviews, more collaborations, and yes, I’ve started writing a book.

I’m in a really good place right now, and genuinely excited about what’s ahead.

And you? How are you feeling about this year and about moving forward? I’d love to hear from you. Send me a DM on Instagram or an email and share your goals and dreams for 2026.