This is the final post in my three-part series on scaling your online yoga business to $10K months. In part 1, we covered brand positioning and your offer suite. In part 2, we talked about messaging and sales process.
Now we’re covering the shift that ties everything else together: leadership.
You can have all the strategy in place, clear positioning, a solid offer, great messaging, a sales system, but if this final piece is missing, you’ll stay stuck. This isn’t about tactics or frameworks. It’s about who you’re willing to become and how you’re willing to show up.
Leadership is about the willingness to show up consistently, to charge what your work is worth, and to step into the version of yourself who already has the business you’re trying to build.
The consistency piece
Let me start with consistency, because this is something I see a lot of yoga teachers struggle with.
I started writing a weekly blog post and sending out a weekly newsletter in 2016, and I never stopped. I started my podcast in 2020 and I’ve published nearly 300 episodes since then. Every single week, I show up. Not because I always feel like it, and not because every week is easy, but because I decided that’s what I was going to do and I’ve honored that commitment.
And I can tell you from experience, that consistency has been one of the biggest factors in building my business to where it is now.
Why consistency builds trust
When you show up every single week, you’re building trust. People start to expect you. They start to look for you. They start to see you as someone who’s serious about this, someone who isn’t going anywhere, someone they can count on. And that trust is what allows people to move from casually following you to actually investing in your work.
Consistency also creates momentum. Instead of starting from zero every time you post or send an email, you’re building on what came before. Your content starts to compound, your audience grows, and your offers sell more predictably because people have had time to get to know you and trust you.
And I want to be really clear about something. Showing up consistently when you’re not seeing results yet is hard. There were definitely weeks, especially in the beginning, where I wondered if anyone was even paying attention. But I kept going anyway, because I understood that inconsistency was going to keep me stuck.
What I see with the teachers who scale vs those who stay stuck
When I look at the yoga teachers who’ve successfully scaled their businesses, they’re all consistent. They show up every week. They’re not disappearing for months and then coming back when they feel inspired. They’re there, reliably, doing what they said they would do.
And when I look at the teachers who stay stuck, inconsistency is almost always part of the pattern. They’re posting when they feel like it, sending emails every blue moon, and they’re not building the trust and momentum that consistency creates.
So if you’re someone who struggles with showing up regularly, this is one of the most important shifts you can make. Not just posting more, but committing to a rhythm and honoring that commitment even when it’s hard.
Playing small with pricing
Now, consistency wasn’t my struggle. I was consistent from the beginning. But I was playing small in other ways, especially with pricing.
I couldn’t see myself charging $1,000 for an online program. The idea of charging $10,000 felt completely impossible. I had all these stories in my head about what people would be willing to pay, what yoga teachers could afford, what was reasonable for online work. And those stories kept me stuck for a while.
What changed everything
What changed everything for me was being in the room with other business owners who were doing what I wanted to do. Seeing people charge premium prices for their programs and actually getting those prices. Watching them show up confidently, not apologizing, not making themselves smaller.
I got support. I got encouragement. And I started to see what was actually possible, not just in theory but in practice. Real people, building real businesses, charging what their work was worth.
And I decided to go for it.
I raised my prices, and I did it with the understanding that the transformation I was offering was worth it. And people paid. Not everyone, but the right people did. The people who were ready for that level of support and who could see the value in what I was offering.
That shift in how I valued my own work changed everything about my business, because when you’re charging premium prices, you don’t need as many clients to hit your revenue goals. You can work with fewer people more deeply, create more spaciousness in your business, and actually build the life you want instead of staying on the hamster wheel.
You can’t make this shift alone
But I couldn’t have made that shift on my own. I needed to be in rooms with people who were already doing it, and I needed support to work through the internal blocks that were keeping me from stepping into that next level. I needed someone to tell me that yes, I could absolutely charge that, and that my work was worth it.
And I see this all the time with the yoga teachers I work with. They’re undercharging. They’re playing small with their pricing because they don’t believe people will pay more, or they’re worried about what other teachers will think, or they just can’t see themselves as someone who charges premium prices. And that belief is costing them, not just financially but in terms of the impact they can have and the life they can build.
Embodying the next level
The other shift that had to happen was learning to embody the version of myself who already had the business I was building toward.
When I was stuck at that lower revenue level, I was showing up in a way that reflected where I was, not where I wanted to be. I was tentative. I was hedging when I talked about my work. I was making myself smaller.
And I realized I wasn’t going to grow into confidence. I had to step into it first, and then the business would follow.
The questions that changed how I showed up
So I started asking myself different questions. How would I show up if I already had consistent $10K months? What would I say? What stories would I tell? What would I stop apologizing for? How would I talk about my work? What decisions would I make?
And I started showing up that way.
I stopped downplaying my experience and started sharing my opinions more clearly. I started taking a stand on things instead of trying to be palatable to everyone, and I started making decisions from the place of the business owner I was becoming, not the one I currently was.
And the response was immediate. People started engaging differently and seeing me as someone who knew what she was talking about, someone they could actually learn from, someone worth investing in.
This isn’t about pretending to be something you’re not. It’s about stepping into the fullest version of who you already are and letting that version lead, even before the external results are there to validate it.
No plan B
I also want to say this. For me, there’s no plan B. I have to make this work. And I don’t mean that in a desperate way, I mean it in a committed way.
I love having an online business. I love being able to live in Mallorca. I love being able to work from anywhere. I love being my own boss and making my own hours. I love the freedom and the flexibility and the life I’ve been able to build.
And that clarity, that commitment, changes how you show up. Because when you know there’s no backup plan, when you know this is what you’re doing, you show up differently. You make different decisions. You take the work more seriously.
I’m not saying you have to quit everything and burn the ships. But I am saying that the level of commitment you bring to your business matters. If you’re treating it like a side project, like something you’ll do when you have time, like something you can walk away from if it gets hard, that shows up in your results.
The teachers I know who’ve built sustainable businesses are fully committed. They’re not waiting to see if it works before they decide to go all in. They’ve already decided, and they’re showing up accordingly.
Getting the right support
And I want to come back to something I said earlier. I couldn’t have made these shifts on my own.
I needed to be in rooms with people who were already doing what I wanted to do. I needed support to work through the blocks that were keeping me stuck. I needed someone to see what I couldn’t see and to call me forward into the next version of myself.
You can try to do all of this alone, but it’s going to be harder and it’s going to take longer.
When you’re stuck in your own patterns, it’s really difficult to see what’s actually holding you back. You keep making the same mistakes without realizing it. You let your fears and stories run the show because there’s no one there to help you work through them. You stay small with your pricing because you don’t have anyone around you showing you what’s possible.
That’s why the right support matters. Not because you’re not capable, but because having people around you who can see your blind spots, who can hold you accountable, who can help you step into that next level, that changes everything.
Where to start
So that’s the fifth shift. Leadership.
It’s about showing up consistently even when you’re not seeing results yet, because that consistency is what creates trust and momentum over time. It’s about charging what your work is worth instead of playing small with your pricing, and it’s about embodying the version of yourself who already has what you’re building toward. And it’s about being in the right rooms with the right support to actually make this happen.
This is the hardest shift because it’s not tactical. You can’t just implement it and check it off your list. It requires you to look at how you’re showing up and be willing to do something different.
But it’s also the most important shift, because all the strategy in the world won’t matter if you’re not willing to step into the role of leader that your business needs you to be.
You don’t have to have it all figured out before you can move forward. You just have to be willing to commit.
The complete path to $10K months
We’ve now covered all five shifts in this series:
- Brand positioning – getting clear on who you serve and what makes you different
- Your offer suite – building offers that work together strategically
- Your messaging – speaking to transformation, not features
- Your sales process – creating a system that converts consistently
- Your leadership – showing up as the person your business needs you to be
These aren’t just tactics. They’re fundamental shifts in how you think about and run your business. And when they all come together, that’s when sustainable growth becomes possible.
If you’re feeling stuck, like whatever you do nothing really moves the needle, and you’re ready for strategic support, applications are open for the Blissful Biz Mastermind. This is a six-month high-touch coaching experience where we work through all of these shifts together. You can learn more and apply at susannerieker.com/mastermind.
