Are you ready for a big brand reveal? In this episode, I’m thrilled to share the evolution of my business journey.
Listen to this episode:
If you’ve followed me, you know that I’ve been deeply passionate about working with yoga teachers, helping them establish thriving online businesses. However, as life has unfolded and my own journey has evolved, I’ve found a new path that resonates with my heart and mission.
I started my business while living in Bali, fresh out of yoga teacher training. My background in advertising naturally intertwined with my newfound love for yoga and the vibrant community of yoga teachers in my circle. My calling became clear – helping yoga teachers with marketing, website development, and creating successful online businesses.
But over time, I evolved, my business evolved, and my life changed. Especially in the last months I noticed that there aren’t enough role models for women in their forties, fifties, and sixties who are navigating the midlife phase while pursuing their entrepreneurial dreams.
I realized that there’s a significant gap in the market when it comes to empowering women of my age group who are ready for something bigger in their lives. I want to break down the barriers that suggest it might be too late or that they aren’t good enough to chase their dreams.
Many of my current clients already fall into this age group, and I had this realization that this is where my focus should lie.
So, this is what’s happening:
I’m changing my messaging to cater to women in their fifties, in the midst of midlife, who have a burning desire to build an online business and seek something more fulfilling in their lives.
I aspire to help women in their fifties and beyond birth a blissful online business with a clear message, aligned offer suite, and marketing strategies rooted in the heart.
It’s not vastly different from what I’ve been doing with yoga teachers, but the distinction lies in the message and the audience I aim to attract.
My mission comes from a place of inspiration and a strong desire to empower women who, like me, are in their fifties, and believe that this stage of life can be a secret weapon in our business endeavors.
So, as you explore my rebranded message and connect with my content, remember that the heart of my mission remains the same – to empower and uplift, but with a fresh focus on embracing midlife and the incredible potential that it holds.
If you are one of my existing clients, or you’ve been interested in working with me but you feel like you don’t fit into that target group, fret not my friend.
My offers stay the same! If what I do resonates with you and you think I’m the right person to help you build your online business, nothing is changing. I’m still here and I’m not turning anyone away. Your journey to success awaits, and I’m here to guide you every step of the way.