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How to Get Over Your Fear of Visibility

Susanne Rieker Business Coach
I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

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Do you feel like you’re not living up to your full potential because you’re afraid of putting yourself “out there”? This fear of visibility can be a significant barrier to achieving your goals. Today, I want to share my own experiences and insights as a woman in her fifties who’s building an online business. I’ll help you understand how to overcome your fear of visibility, which is essential before diving into all the strategies.

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My Story

When I began my journey in the online business world, I was terrified of going live and making videos. It was challenging for me to overcome my self-consciousness, especially related to my age. I understand how difficult it can be to feel comfortable in front of the camera. However, video is the fastest way to build a connection with your audience, and in the noisy online world, that connection is essential.

Connecting with your audience through video establishes a bond that other mediums like blog posts, emails, or podcasts can’t replicate. Video is the most crucial visibility tool in your arsenal. It took time for me to fully embrace being visible in my business. Initially, I hid behind a brand name, but I realized I needed to show up fully and use my name.

Embracing Visibility

My turning point came when I understood the impact my journey could have on others and my business. Not showing up fully was hindering my success, and I saw other entrepreneurs growing rapidly because they played a bigger game. I began doing more live videos, creating Reels, and sharing personal stories on my podcast. I talked about my struggles, my wins, and embraced my vulnerability.

One of my students faced a similar fear. She was a successful yoga teacher but struggled to show her face on social media. Her breakthrough came when she decided to openly share her self-improvement journey. By overcoming her fear of visibility, she built a strong community and a successful business.

How to Overcome Your Fear of Visibility

The first step is awareness. You must become aware of your feelings and sit with them. Ask yourself why you’re hesitant to go live or be visible. Is it the fear of being judged, not feeling good enough, or other concerns? Next, consider the worst-case scenario. What’s the worst that could happen? Usually, it’s just mean comments or potential controversy.

Now, think about the benefits of being visible consistently. You’ll grow your audience, build a deeper connection, and worry less about finances. The content you share is about your audience, not about you. When you worry about your appearance on camera, you make it about yourself and lose focus on providing value and transformation.

To shift your mindset, remind yourself, “I am here for them.” This statement will help you stay focused on your audience and your message. It’s human nature to think about ourselves, but this mantra will snap you back into the moment.

Your vulnerability can be a superpower in the online business world. Sharing your journey, including your challenges and growth, can inspire others and create deeper connections. Embrace your uniqueness, celebrate your wisdom, and share your story with pride.

Your age and life experiences are assets, not hindrances. Your authenticity and openness will resonate with an audience that values real connections, making your online business flourish.


Your fear of visibility is a hurdle that can be overcome. By understanding its impact and taking steps to conquer it, you can unlock the true potential of your online presence. Your success is waiting, and the online world is ready to embrace your unique light.

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Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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