Whether you’ve been stuck on the sidelines waiting for the “right time” to create and launch your first online course or struggling to generate the life-changing results you’ve been hoping for… this episode can be the turning point you’ve been waiting for.
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My step-by-step action plan will guide you every step of the way to create and sell your first online course, even when starting from scratch. Follow these steps, and in just six weeks, you could have your first online course up and running!
Week 1: Map Out Your Online Course
The first step is to brainstorm and come up with your online course idea. Reflect on your skills, passions, and what your potential students really need. What problem can you help them solve? What unique value can you bring to the table? And think beyond just information delivery—how can your course spark a transformation in your students?
Once you’ve got your idea, it’s time to validate it. Make sure people actually want what you’re offering. How? Engage with your audience, run surveys, throw out a social media poll. Get that feedback and fine-tune your course idea.
Finally, come up with a name for your course and determine the perfect price point. And that’s week 1.
Week 2: Your Pre-Launch Content-Push
This week’s it’s all about building anticipation and setting the stage for your course launch. Create a 4-week content calendar that not only primes your audience for the big launch but also provides them with valuable insights. Write four pillar blog posts that, and don’t forget to repurpose and promote that content across social media platforms. It’s all about building that buzz!
Week 3: Outline Your Course Curriculum
Get your creative juices flowing as you sketch out your modules and lessons. Imagine the journey your students will take. Also start building your course lesson slidedecks and workbooks.
Week 4: Create Your Online Course
Decide on how you’re going to deliver your course, live or pre-recorded, and what assets you want to add.
But – I don’t want you to create the full course yet. It’s not possible in one week, and it’s not necessary, because you are going to presell it.
This means that you sell it, get your first paying students, and then you create the content and drip it out week by week, for example when you have 6 modules you can give your student access to a new module every week for 6 weeks.
This is the ultimate validation of your course idea! If nobody is buying it, you didn’t waste any time creating it. And if people are buying it, you have the incentive to actually finish it.
While you don’t have to create the full course, I still recommend that you have the content for the first module ready so you know how long it’ll take you and what to expect.
Week 5: Set Up Your Course Platform & Sales Page
Choose your course platform and set up your content. I’ve been using Teachable since I launched my first online course and I highly recommend the platform, other options are for example Kajabi, Thinkific, Karta, and there are sooo many now.
Once that’s in place, it’s time to design your irresistible sales page. And don’t forget the community aspect—set up for example a student-only Facebook group and an onboarding email sequence.
Week 6: Launch Week!
This is the culmination of all your hard work. Get your step-by-step launch plan in place. Draft your launch emails and create your launch social media posts. It’s showtime!
I know it sounds like a whirlwind, but trust the process. Take it one week at a time, and before you know it, you’ll be hitting that launch button with confidence.
Want step-by-step guidance, tech tutorials, temoplate and my support to launch your course the easy way? Join The Launchpad, your complete roadmap to create & sell your first online course.