As I sit here reflecting on the whirlwind that has been 2024 so far, I’m so excited to share the transformative journey my business has undergone. 2024 so far has been a year of change, growth, and some pretty big revelations. I’ve got to tell you, it hasn’t always been smooth sailing…

This spring everything felt a bit… off? Sales were ticking along okay, but something just wasn’t clicking with my offers and niche. It was like trying to fit a square peg into a round hole – you know that feeling, right? You’re doing the work, showing up day after day, but there’s this nagging sense that you’re meant for more. That’s exactly where I found myself.

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Finding My Way Again

I turned inward. I took long walks (that’s where do my best thinking). I dove deeper into my meditation practice. And I had real heart-to-hearts with my mentor and students. Their insights were like gold dust, helping me see things from new angles.

For a while, it felt like I was going in circles. But that’s part of the process. It’s in those moments of feeling lost that we often find our true direction. And finally, things started to click into place.

The Power of Perseverance

This experience taught me so much about the power of sticking with it, even when things get tough. Even when you’re not seeing the results you want. Because even if you’ve got just one sale, that’s proof that someone out there needs what you’re offering. That one person believed in you enough to invest in your product or service. And that is something to celebrate.

Embracing “Failure” as Feedback

In an industry that’s often all about the highlight reel, it’s important to pull back the curtain and show the not-so-glamorous parts too. I launched High Ticket Magic and had just one sale. I hosted masterclasses where again, I had only one sale. I launched Emerge, and once more: one sale.

Sharing this feels uncomfortable. It’s much more fun to talk about the successes, like my FLOW launch which did really well. But it’s crucial to be honest about the ups and downs. Those “failures” were actually some of my greatest teachers.

Each of those launches taught me something valuable. They helped me refine my offers, understand my audience better, and most importantly, they tested my resilience and commitment to my mission. They showed me that it’s okay to not reach your goals, because every single sale means you’ve made a difference in someone’s life.

When you stop fearing failure and start seeing it as feedback, that’s when the magic happens. You start taking bold actions, trying new things, and pushing beyond your comfort zone. And that’s exactly what led me to where I am now.

A New Direction: From Midlife Biz to Blissful Biz

After all this soul-searching and learning, I’m thrilled to announce that I’m rebranding my business (again…). While I’ll always have a special place in my heart for midlife entrepreneurs, I’ve realized my mission extends beyond that niche. I’m returning to my core purpose: helping entrepreneurs create businesses that bring joy and fulfillment.

This isn’t just about making money (although that’s certainly part of it!). It’s about creating a life that feels fulfilling and aligned with your values. It’s about waking up excited to start your workday because you’re doing something you love. It’s about having the time and freedom to pursue your passions, spend time with loved ones, and take care of yourself.

My own business has allowed me to live a life I once only dreamed of. I’ve lived in Bali, traveled around Europe for 12 months in a camper van, and now I’m building a new life in beautiful Majorca, Spain. This freedom and flexibility is what I want for you too. Whether that means being able to pick up your kids from school every day, having the flexibility to care for aging parents, or the freedom to travel and live wherever your heart desires – that’s what a truly blissful online business can provide.

Introducing the Blissful Biz Academy

I’m beyond excited to introduce you to the crown jewel of this rebrand: the Blissful Biz Academy. This is a 6-month, high-touch group coaching experience designed to help you create your six-figure offer and turn your passion into a thriving online business – without getting caught up in the social media hustle.

In this program, we’re going to focus on multiple key areas to help you build a successful, sustainable, and profitable business long-term. We’re going to zero in on launching your 6-figure offer. This isn’t just about making more money – it’s about creating an online program that allows you to make a bigger impact. We’ll work together to develop a high-value offer that resonates with your audience and truly serves their needs.

We’ll also dive deep into getting crystal clear on your niche and messaging. This is crucial because when you know exactly who you’re serving and how to communicate your value, everything else in your business becomes so much easier.

And of course, we’ll be setting up an evergreen funnel that allows you to make sales every single day, creating a consistent income stream that doesn’t rely on constant launches or hustle.

Mindset plays a huge role in business success. That’s why I’m bringing back monthly mindset coaching calls with an amazing life coach, Lisa Garber. These sessions will help you work through any limiting beliefs, imposter syndrome, or other mental blocks that might be holding you back.

We’ve moved everything over to Skool, an amazing platform where the classroom, community, and calendar are all in one place. The full curriculum is there, with over 50 trainings, templates, workbooks, swipe files – everything you need to succeed. Plus, you’ll be part of a supportive group of like-minded entrepreneurs, giving you the accountability and connection you need to stay motivated and on track.

The program also includes weekly group coaching calls, personalized feedback on your work, and as a bonus, you get an extra month for free so you can enjoy summer without missing out, and 3 1:1 coaching calls with me!

If that sounds like just what you need, click here to get all the details and apply!

Looking Ahead

As we move forward into this new chapter, I’m more aligned with my purpose than ever before. If you’re feeling stuck or discouraged, I’m here to tell you that it’s all part of the process. Keep experimenting, keep learning, and most importantly, keep believing in yourself and your mission.

Your business is not just about making money. It’s about creating impact, living your purpose, and building a life that brings you joy and fulfillment. That’s what a truly blissful business is all about.

I’m thrilled to embark on this new journey and excited to help more entrepreneurs create businesses that support their dream lifestyles. Here’s to building blissful businesses together!

PS – Doors to the Blissful Biz Academy are open! 🎉

The Blissful Biz Academy is a 6-month, high-touch group coaching experience designed to help you create your six-figure offer and turn your passion into a thriving online business – without getting caught up in the hustle.

If you know deep down that you’re meant for more – more income, more impact, more momentum – consider this your personal invite to join us.

Want all the details? Go to susannerieker.com/apply

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