Want to know a question I get asked A LOT? 🤔
It’s a thought-provoking question, and definitely a topic that’s up for debate, and it’s whether or not you can grow your online business without social media – or generally, be successful without it.
In a world where social media seems to dominate the digital landscape, this question might seem counterintuitive. However, in this episode/post, we’ll explore the possibilities and strategies for building a thriving online business without relying on social media platforms.
Yes, you read that right. Tune in below or keep reading! 👇🏼
It’s no secret that social media has transformed the way we connect, share, and do business. Platforms like Facebook, Instagram, and Twitter have become integral parts of many entrepreneurs’ marketing strategies.
However, depending solely on social media can come with risks such as algorithm changes, declining organic reach, and even account suspensions. We don’t own our social media accounts, therefore, the control we have over them is limited.
This might leave you wondering if it’s possible to build and grow an online business outside the realm of social media.
My answer to this is a resounding yes.
While social media can undoubtedly be a powerful tool, it’s important to remember that it’s just one piece of the puzzle. I know very successful entrepreneurs who don’t really use social media and focus on alternative strategies instead.
Let’s explore some of those strategies and channels for growing your online business without social media.
1. Website Ownership
Owning a website is crucial. Think of it as your online storefront where potential customers can get to know your business, products, and services.
Focus on search engine optimization (SEO), content creation, and user experience. By optimizing your website for search engines, you’ll attract organic traffic (people searching on Google) and have the chance to turn those visitors into happy customers.
One powerful tool in your arsenal here is blogging. Share your knowledge, showcase your expertise, and provide valuable content that resonates with your audience, making them not want to leave.
While blogging works, it’s a long-term game and takes a lot of time and energy. You have to stay consistent before you’ll start seeing results – I’m talking 6-12 months here. You can’t post a handful of blogs and then give up because no one is visiting your website.
2. Email Marketing
I can’t put into words the value of having an email list – it’s like having a direct line of communication with your amazing audience and potential customers. You can nurture those relationships, share value, and generate sweet sales over time.
If you’re wondering how to grow your email list, you need to start by enticing your audience to subscribe to your newsletter by offering them valuable content, incentives, and exclusive deals. Give them a reason to say, “Heck yeah, I want in!”.
Unlike social media platforms or other channels, with an email list, you own your subscribers’ contact information. No algorithm changes or platform limitations can get in the way of reaching them.
By consistently delivering value through your emails, you build trust and establish yourself as an authority in your industry, and we all know that trust is the secret ingredient to long-lasting customer relationships.
When you have an email list, you’re not at the mercy of algorithms controlling your reach. Your emails land directly in your subscribers’ inboxes, giving you a higher chance of being seen and heard. This direct access to your audience increases the likelihood of engagement, opens up opportunities for sales, and helps you stay top of mind.
Partnering with influencers and industry leaders can also be a powerful strategy to grow your online business without social media. Identify influencers and thought leaders in your niche who align with your brand values and have engaged audiences.
Collaborate on content, host webinars or podcasts together, or offer affiliate partnerships. These collaborations can help you tap into new networks and get in front of other people’s audiences.
4. Paid Ads
Paid ads can work really well – I know they have done for myself and my students in the past. You can learn how to set up Facebook/ Instagram ads or look at Youtube ads or Pinterest ads, and instead of spending time and effort on creating content, you spend money.
However, similarly to creating organic content on social media platforms and struggling to reach new customers because of all the competition, the same applies to paid advertising.
In most cases, paid ads aren’t a quick fix. You can’t expect to pay $20 for a Facebook ad and sell out your upcoming yoga retreat with it. It will take some kind of budget to get your targeting right and I recommend that you educate yourself and invest in coaching or an online program to learn about ads before you spend heavily.
5. In-Person Strategies
Don’t overlook in-person strategies just because you own an online business. Attend conferences, trade shows, and networking events to establish valuable connections and promote your business.
Utilize traditional marketing channels such as print media, PR, or flyers. Just because you work in the online space, doesn’t mean that traditional methods of marketing won’t work for you – you should use them to your advantage!
Remember, while social media can be a fantastic tool, you’re not limited to it alone. By diversifying your marketing efforts with a killer website, email marketing, influencer collaborations, paid advertising, and offline promotion, you’ll create a well-rounded strategy that keeps your online business booming.
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