I have a brand new website! 🤩
I’ve been working on a relaunch of my website after a super fun brand photoshoot which has been on my to-do list for a few years, and I’m so excited to share it with you all.
If you’ve been following me for a while, you might be thinking “But why did you do that? Your website already looked great!”
The truth is, I know relaunching my website was NOT the most important task in my business right now.
So why did I do it anyway? How do I decide what to focus on in my business?
Firstly, as I mentioned above, I finally did a photoshoot and got new pictures to represent me and my brand as my old photos were from when I was living in Bali and were outdated. I worked with Xenia Bluhm, she’s an amazing photographer based in Hamburg and I highly recommend her.
After the photoshoot, I had those beautiful new pictures and of course, this meant I HAD to update my website, right?!
The photoshoot and the website update were both on my yearly plan so they were to-do’s that I planned to get done in 2022.
Create A Plan
This is the first step of choosing/planning what I’m going to focus on in my business. I create a plan for the year and for each month, I add the projects I want to do that month, like promotions and launches, creating a new offer, updating a course, and the photoshoot and website update.
I do this every year in Asana. Asana is a free project management tool that I love and for the yearly plan I create a board with 12 columns, one for each month, and then I add the projects as tasks.
The great thing about using an online tool and not a paper planner is that you can move things around. Because let’s face it, life happens and things change. It can also be challenging to already know for sure what you’ll be doing in 9 months or more, so you can leave that a bit vague, focus on the next 3 months, and get more specific on the rest of the year later.
When I plan my year, the first things I add to it are all the sales activities, launches, and promotions. I also plan for things like a flash sale, which are just a few emails that I send out.
Selling your offers should always come first – this is how you run a business. Without launching and promoting your offers, no one will find them, no matter how valuable and helpful they may be.
This kind of task is so easy to put off – especially if you’re not comfortable with selling. So, it’s important to hold yourself accountable and have a structure to follow.
Inspiration & Enjoyment
So, we’ve established that I had my website update planned, but I was also selling at the same time! I did a huge promotion, I was also showing up continuously, running ads, publishing podcast episodes, etc.
What I didn’t plan for was how influenced I would be by the content I was working on, a lot of which was talking about how to elevate your brand and offers.
I suddenly had this burst of inspiration, I was thinking about new offers, content I wanted to share, how I wanted to show up, all the things, and suddenly this new website became a big part of it.
So, I started working on it, and it was such a joyful experience! I just love expressing myself creatively in this way, I was so in the flow, working on it in the mornings and on the weekends, again it inspired me to rethink so many things in my business.
I’m so happy with it and I’m glad I did it because I feel it helped me put things in motion.
Contrary to everything I’ve mentioned above, my coach would probably have told me something like “Susanne, forget about your website, focus on launching that new course first”. Or that I should hire it out – this would have been a proper CEO decision, right?
I definitely struggle to let things go and delegate tasks sometimes. I have a VA, a podcast editor, a copy coach, and a mindset coach who support our students inside the Blissful Biz Incubator, and I’m looking to grow my team and get a social media manager and an ads manager, but I’m still very involved in pretty much everything in my business.
I like that, but if I want to grow, I know I need to make my decisions differently.
At the same time, I still want to be able to indulge and go with the flow and work on tasks when I’m in the zone. For me, that’s creative work like designing a website.
It has to be a balance between the masculine and the feminine, between numbers and intuition, between fixed structures and flexibility, and going with the flow.
If you run your business just in the flow, only doing what you feel called to do, I don’t think you can build a sustainable, successful business. And I don’t think you can grow that way, because if you choose to only do what feels good and aligned, you are never stepping out of your comfort zone which is where growth happens.
Making Sure To Work In My Zone Of Genius
As the CEO, my goal is to be working in my zone of genius and focus on what I’m really good at. Being creative, coaching my clients, helping them figure out their niche and offers, sharing advice, and all those things are within that zone.
I also need to accept that I am the leader of my business and be comfortable making decisions and leading my small but mighty team, and delegating things.
I’m slowly growing more into that role, but it takes time, and it’s not always easy. I’m a work in progress, and that’s OK. I know what I need to be doing and what I need to improve on, and that’s half the battle sometimes.
If you’re struggling with making decisions, choosing what to focus on in your business, and what to prioritize, I recommend working with a coach, especially if you’re a new business owner.
If you want to elevate your brand and offers and build a six-figure business, you’re invited in The Mentorship.
The Mentorship is a 12-month mentorship program with unparalleled support for coaches and other service providers who are ready to elevate their brand, sell out their offers and scale their business to six figures.
What really sets it apart is that you get a ton of video trainings to help you implement things and take action, but you also get 1:1 coaching, group coaching, and personal feedback and critique for work you submit.
Go to www.susannerieker.com/mentorship and get all the details.