Are you struggling to price your online yoga classes and courses? If you’re like most yoga teachers I work with, you might be leaving thousands of dollars on the table due to underpricing. This comprehensive guide will show you exactly how to price your online yoga business for both profit and impact – and I’ll share my financial planning spreadsheet that’s helped hundreds of teachers reach their income goals.

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The Real Reason Most Yoga Teachers Underprice Their Online Offerings

Let me share a story that might sound familiar. A few weeks ago, during a coaching call, one of my clients told me she was charging $67 for her entire 30-day yoga journey program. When I asked her why, her response was telling: “Well, it’s just recorded videos, right?”

This mindset is costing yoga teachers thousands in potential income. The online yoga market is experiencing explosive growth, especially since 2020, yet most teachers struggle to capture their fair share of this expanding market. Why? They’re stuck in what I call the “accessibility trap.”

Here’s what that looks like in practice: You spend hours planning sequences, setting up your recording space, filming and re-filming until it’s perfect, editing videos, creating supporting materials… and then price your program based on what you think people can afford rather than its true value.

I know this pattern intimately because I lived it. Before becoming a business coach for yoga teachers, I was undercharging for my own services, designing entire websites for just $1,000. I was working constantly, barely breaking even, all while telling myself I was being “accessible.”

Understanding the True Value of Your Online Offerings

When you offer an online yoga program, you’re not just providing “recorded videos.” You’re offering:

Transformation on Demand

Your students get lifetime access to your expertise, allowing them to practice at their own pace and revisit challenging sequences as often as they need. This ongoing access is actually more valuable than a single in-person class.

Convenience and Flexibility

Students can practice at 6 AM or midnight, pause when their kids need attention, and never worry about traffic or parking. This flexibility often makes the difference between consistent practice and no practice at all.

Cumulative Expertise

Every cue you give, every modification you offer, every sequence you design comes from your years of training, teaching, and personal practice. This isn’t just about time on camera – it’s about the depth of knowledge you bring to every video.

Pricing Tiers That Actually Generate Profit

Let’s talk real numbers. And before we do, I want you to download my financial planning spreadsheet – it will help you plug in these numbers and calculate exactly what you need to charge to reach your income goals.

>>> Download Your Free Financial Planning Spreadsheet

Here’s what profitable pricing actually looks like in 2024:

Entry-Level Offerings

Single class recordings should start at $27-47. This might seem high compared to local studio prices, but remember – students get permanent access and can revisit the class unlimited times. Your financial planning needs to account for this lifetime value.

Core Programs

Your signature courses or comprehensive programs should range from $197-497. When plugging these numbers into your financial planning spreadsheet, you’ll see that even with a small audience, these price points can create sustainable income.

Premium Experiences

High-touch programs, teacher trainings, or specialized courses should start at $997. VIP memberships can command $197+ monthly. These premium offerings often require less students to hit your income goals, as you’ll see when you use the planning spreadsheet.

The Money Mindset Shift That Changes Everything

Let’s talk about what actually happens when you shift from undercharging to charging what you’re worth. Many yoga teachers fear that raising their prices will mean fewer students and less impact. But here’s what I’ve consistently seen in the online yoga space:

Higher prices often lead to better results – for both you and your students. When people invest meaningfully in their transformation, they show up differently. They complete more classes. They engage more deeply with the material. They implement what they learn.

Think about your own experience: When was the last time you fully committed to a free challenge or course? Now think about something you invested significantly in. Different level of commitment, right?

This is why proper pricing isn’t just about your income – it’s about creating the conditions for student success. When you charge appropriately, you can:

• Deliver a better experience because you’re not constantly hustling for new students
• Invest in improving your offerings through better equipment and continuing education
• Focus your energy on supporting fewer, more committed students
• Create more in-depth, transformational content
• Show up with more energy because you’re not burned out from overdelivering at unsustainable prices

Using my financial planning spreadsheet, you’ll be able to find that sweet spot where your pricing supports both your business goals and your students’ transformation. You’ll know exactly what you need to charge to create a sustainable business, and you’ll have the data to back up your decisions.

Common Objections and How to Handle Them

If you’re like most yoga teachers I work with, you probably have some concerns bubbling up right now. Maybe you’re thinking “This all sounds great, but…” followed by one of many common objections. I get it. I’ve been there myself, and I’ve helped hundreds of teachers work through these exact same fears.

Here’s what’s interesting: these objections often come from our own money stories and limiting beliefs, not from our actual market research or student feedback. In fact, when I have teachers track their financial data using my planning spreadsheet, they’re often surprised to discover that their fears about pricing don’t match the reality of what students are willing to invest in transformation.

Let’s address the most common objections I hear – and I bet you’re thinking at least one of these right now:

“There’s Free Yoga on YouTube”

Yes, and there are free recipes online, but people still buy cookbooks. They’re not paying for poses – they’re paying for structured guidance, proven sequences, and your unique teaching methodology.

“My Market Won’t Pay That”

This is where your financial planning becomes crucial. When you use my spreadsheet to calculate your real costs and income goals, you’ll see that proper pricing isn’t about what you think the market will bear – it’s about what you need to charge to build a sustainable business.

“I’m Not Experienced Enough”

Your value isn’t measured in years – it’s measured in transformation. Some of my most successful clients are newer teachers who solve specific problems effectively.

The Financial Reality Check Every Yoga Teacher Needs

Here’s what most yoga teachers don’t realize until they do the math: At $67 per program, you need 149 students per month to make $10,000. At $297, you need just 34. Which feels more achievable?

This is exactly why I created the financial planning spreadsheet – to help you:

– Plan your yearly and monthly budget professionally

– Track all your expenses

– Calculate income for each offering

– Determine exactly how much you need to sell at each price point

>>> Get Your Free Financial Planning Spreadsheet

Remember, proper pricing isn’t just about making more money – it’s about creating a sustainable business that allows you to serve your students better. When you charge what you’re worth, you can invest in better equipment, continuing education, and the support you need to create truly transformational experiences for your students.

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