If you’re a yoga teacher who’s been dreaming about creating an online business — maybe to reach more students, earn more consistent income, or have more freedom — but you’re not sure where to start, this post is for you.
When I started my yoga business online almost ten years ago, I had no idea what I was doing. I didn’t have an audience, a funnel, or even a real plan. I was just experimenting — and making a lot of mistakes along the way.
Over time, I learned what actually works. And in this post (and the video below), I’ll walk you through the step-by-step process I’d follow if I were starting completely from scratch in 2026.
🎥 Watch the Video: How to Start a Profitable Yoga Online Business From Scratch (2026 Edition)
Step 1: Clarify What You Help People With
When you’re teaching in person, your location is your niche. People come to your class because it’s close, your timing fits, or they simply like your energy. You don’t need to explain what makes your class different — proximity does that for you.
Online, things change. Suddenly, anyone in the world could find you — but that also means you’re not the only option. You need to clearly communicate what your yoga helps with and who it’s for.
Ask yourself:
- What problem do I help people solve?
- What transformation do my students experience?
In this post I share more tips how to choose your niche. It doesn’t have to be a huge, dramatic change. Maybe you help women in midlife reconnect with their energy, or guide beginners to build confidence with a simple home yoga routine.
When you can clearly describe who you help and what changes for them, you stop being “just another yoga teacher” and become the go-to guide for a specific kind of student.
Step 2: Create Your Offer (Before You Build an Audience)
Most yoga teachers start backwards — they try to grow an audience first. But when you don’t yet know what you’re selling, your content has no clear direction.
Start with your offer.
That might be a low-ticket workshop, a short mini-course, or a 7-day series — something small and doable that helps your students achieve a specific result. You can test your idea, get feedback, and start earning right away.
But even as you start small, keep the bigger vision in mind. Think about your signature program — the deeper transformation you ultimately want to guide your students through. Maybe it’s a six-week journey for beginners, or a midlife wellness course for women who want to feel energized again.
That long-term vision becomes the backbone of your business. Everything else — your content, your freebie, your emails — will lead people there.
Step 3: Create a Freebie That Leads Somewhere
Now that you know what you’re selling, it’s time to create your freebie — but do it strategically.
This is where many yoga teachers go wrong. They create random freebies with no connection to what they’ll eventually sell.
Instead, think of your freebie as the first step on your student’s journey.
If your paid offer helps women in midlife regain energy, your freebie might be a short video series called “Find Your Energy Again.”
If you teach beginners, maybe it’s “Your 5-Day Home Yoga Kickstart.”
The goal isn’t to collect as many email addresses as possible — it’s to start a relationship with people who are the right fit for your offer.
Step 4: Build a Simple Sales System
This is the step that turns your offer into a business, not just a side project.
You don’t need fancy tech or complicated funnels. You just need a simple structure that brings new people into your world and guides them toward your offer:
- A freebie or mini training that introduces your approach.
- A short email sequence that builds trust and connection.
- A clear, calm sales page where people can join anytime.
Once this system is in place, you can stop relying on launches or daily posts. It works quietly in the background, giving you more time to teach, create, and live your life.
Click here to learn how I built my evergreen sales system.
Step 5: Share Your Message Consistently (Not Constantly)
When you teach in person, your students find you through word of mouth. Online, you need to intentionally create that connection through your content.
Choose one main platform — maybe Instagram, YouTube, or email — and show up consistently.
Teach publicly. Share short, useful insights that answer your students’ real questions.
For example:
- “How often should I practice if I only have 15 minutes a day?”
- “What’s the best pose to release tension after sitting all day?”
And always include a gentle invitation — like joining your freebie or exploring your program.
That’s real marketing: teaching publicly, helping first, and guiding people toward their next step with you.
Let In-Person and Online Support Each Other
If you’re still teaching in person, that’s actually an advantage.
Your local classes help you understand what your students truly need, and those same students often become your first online participants. Likewise, your online programs give your in-person students a way to stay connected between classes — or continue working with you even if they move away.
You don’t need to choose one or the other. Let them support each other.
Final Thoughts
Starting a yoga business online doesn’t have to be overwhelming. You don’t need a big audience or perfect tech. You just need clarity, consistency, and a structure that works.
Start small. Build one piece at a time. And remember — every successful yoga business started exactly where you are now.
