At the core of my approach is transparency. I believe in respecting my potential clients’ time and autonomy by providing them with all the information they need to make informed decisions.

My sales page is where my potential clients find all the information. It serves as a comprehensive resource, detailing everything from program specifics to pricing. I want my clients to feel confident and empowered, armed with the knowledge they need to choose what’s best for them.

Creating a good sales page is a lot of work. My sales page for my high-ticket program is loooong – it includes all the information about the methods I teach, the strategy behind them, what’s included, who it’s for, what results they will get, tons of testimonials and of course the investment, the price.

In my opinion not stating the price on your sales page is just icky.

Yes, people need context when it comes to high-ticket prices, but that’s what your sales page is for.

On my sales page I link to an application form. I don’t have a buy now button. People can’t purchase my high-ticket offer directly, they need to apply. I want to make sure that my program really is the right fit for my clients and that I can actually help them get the results I’m promising.

And I want to be sure, because I offer a guarantee. I guarantee that if you won’t make your money back in your time in the program, I’ll work for you for free until you do.

So when they are total beginners, or in a different field, I might tell them that unfortunately the program doesn’t seem to be the best fit for them right now, and I might try to downsell them in my more beginner-level program or send them elsewhere.

It’s all very transparent, you get all the information, you fill out a short application. I’m basically saying, “Hey, I trust you to know what’s best for you.”

After receiving an application, I review it and respond promptly. If the applicant seems like a good fit, they get an email with a link to a duplicate of the sales page that now includes the option to enroll, either with a payment plan or paying in full, and it also includes a video where I introduce my framework and sales strategy that I teach inside the Mentorship.

And then I follow up with them. When they shared their instagram account I send them a DM, normally a voice message, I tell them that I loved their application and that I’m excited to work with them and to watch the video training explaining my framework.

So then they either sign up right away, or they get back to me with some questions, and in that case I answer their question and I invite them to book a free discovery call with me to talk it through. I also invite them to a call if they don’t reply.

Most people who end up enrolling, I had a call with before. And these calls convert really well, over 80%, because most often people who book them are already convinced that this is the program for them and they just have some last questions or want to meet me 1:1.

It’s all about building trust.

Ultimately, my goal is to empower my clients to make their own decisions. While I utilize sales calls as a tool, they’re just one piece of the puzzle. By prioritizing transparency, trust, and genuine connection, I create an environment where clients feel supported and empowered from day one.

So I’m using sales calls, but I feel a better name is discovery calls, they are not to overcome your objections or pressure you into purchasing.

Have you ever been on a sales call where you felt like you were being pushed into something you weren’t quite ready for? Yeah, me too.

I’m all about letting my potential clients interest guide the process. When they are genuinely curious and ready to take the next step, that’s when we book a call—not a moment before.

It’s all about honouring their readiness and making sure they are 100% on board.

I’m here to provide guidance, support, and encouragement, but the decision is theirs to make. By empowering them to take control of their own journey, I’m setting them up for success from the get-go.

For me that’s what it means to embrace a more normal, warm approach to selling a high-ticket program. It’s all about respect, trust, empowerment, and, most importantly, my students.

PS – Doors to the Blissful Biz Academy are open! 🎉

The Blissful Biz Academy is a 6-month, high-touch group coaching experience designed to help you create your six-figure offer and turn your passion into a thriving online business – without getting caught up in the hustle.

If you know deep down that you’re meant for more – more income, more impact, more momentum – consider this your personal invite to join us.

Want all the details? Go to susannerieker.com/apply