Selling High-Ticket Programs With Empowerment Over Pressure

Susanne Rieker
I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

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In the realm of high-ticket group coaching programs, sales calls have long been considered the cornerstone of sealing the deal. However, I’m doing it differently, choosing to prioritize empowerment over pressure.

In this podcast episode, I’m excited to share how I’ve embraced a more natural approach to selling my high-ticket program, prioritizing transparency, warmth, and genuine connection every step of the way.

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At the core of my approach is transparency. I believe in respecting my potential clients’ time and autonomy by providing them with all the information they need to make informed decisions.

My sales page is where my potential clients find all the information. It serves as a comprehensive resource, detailing everything from program specifics to pricing. I want my clients to feel confident and empowered, armed with the knowledge they need to choose what’s best for them.

Creating a good sales page is a lot of work. My sales page for my high-ticket program is loooong – it includes all the information about the methods I teach, the strategy behind them, what’s included, who it’s for, what results they will get, tons of testimonials and of course the investment, the price.

In my opinion not stating the price on your sales page is just icky.

Yes, people need context when it comes to high-ticket prices, but that’s what your sales page is for.

On my sales page I link to an application form. I don’t have a buy now button. People can’t purchase my high-ticket offer directly, they need to apply. I want to make sure that my program really is the right fit for my clients and that I can actually help them get the results I’m promising.

And I want to be sure, because I offer a guarantee. I guarantee that if you won’t make your money back in your time in the program, I’ll work for you for free until you do.

So when they are total beginners, or in a different field, I might tell them that unfortunately the program doesn’t seem to be the best fit for them right now, and I might try to downsell them in my more beginner-level program or send them elsewhere.

It’s all very transparent, you get all the information, you fill out a short application. I’m basically saying, “Hey, I trust you to know what’s best for you.”

After receiving an application, I review it and respond promptly. If the applicant seems like a good fit, they get an email with a link to a duplicate of the sales page that now includes the option to enroll, either with a payment plan or paying in full, and it also includes a video where I introduce my framework and sales strategy that I teach inside the Mentorship.

And then I follow up with them. When they shared their instagram account I send them a DM, normally a voice message, I tell them that I loved their application and that I’m excited to work with them and to watch the video training explaining my framework.

So then they either sign up right away, or they get back to me with some questions, and in that case I answer their question and I invite them to book a free discovery call with me to talk it through. I also invite them to a call if they don’t reply.

Most people who end up enrolling, I had a call with before. And these calls convert really well, over 80%, because most often people who book them are already convinced that this is the program for them and they just have some last questions or want to meet me 1:1.

It’s all about building trust.

Ultimately, my goal is to empower my clients to make their own decisions. While I utilize sales calls as a tool, they’re just one piece of the puzzle. By prioritizing transparency, trust, and genuine connection, I create an environment where clients feel supported and empowered from day one.

So I’m using sales calls, but I feel a better name is discovery calls, they are not to overcome your objections or pressure you into purchasing.

Have you ever been on a sales call where you felt like you were being pushed into something you weren’t quite ready for? Yeah, me too.

I’m all about letting my potential clients interest guide the process. When they are genuinely curious and ready to take the next step, that’s when we book a call—not a moment before.

It’s all about honouring their readiness and making sure they are 100% on board.

I’m here to provide guidance, support, and encouragement, but the decision is theirs to make. By empowering them to take control of their own journey, I’m setting them up for success from the get-go.

For me that’s what it means to embrace a more normal, warm approach to selling a high-ticket program. It’s all about respect, trust, empowerment, and, most importantly, my students.

Let me know if my goals resonate with you, and remember, this is also what I teach you inside the Mentorship.

The Mentorship is a 12-month group coaching program where you will:

  • Elevate your brand, website, and messaging and establish yourself as a trustworthy expert in your industry.
  • Create your signature premium group program that’s designed for profit and build your aligned offer suite.
  • Implement my content that sells strategies so new clients are finding you and buying 24/7.

The program is 12 months and includes an exclusive curriculum to help you implement what you learn, unparalleled support and coaching by me, personal feedback on your work, and a community of other amazing women with the same goal in mind – to make a bigger impact and build a blissful biz.


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Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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