If you’ve been showing up on Instagram week after week, doing your best to stay consistent, and still wondering why it’s not turning into actual sales… I see you.
You might be creating carousels with valuable tips, posting Reels with trending audio, sharing parts of your life in stories, and yet, nothing seems to really move. You’re not getting the engagement you hoped for. You’re not growing. And most frustrating of all, your content isn’t translating into paying clients.
It’s incredibly disheartening. And if you’re feeling like all your effort is going to waste, I want you to know, you’re not alone. And it’s not your fault.
Let’s talk about what’s really going on… and what to focus on instead.
Why Instagram Might Not Be Working for Your Business
Here’s something I want you to hear: just because your content isn’t performing the way you hoped doesn’t mean you’re doing it wrong.
Yes, Instagram has changed. The platform now favors content that performs quickly — especially Reels, trending audio, and bold, eye-catching visuals. But here’s what I’ve seen again and again, not only in my own business but in my clients’ as well:
✨ Thoughtful, well-crafted content still works.
The problem isn’t that Instagram is “broken.” The problem is that many people are creating content that looks like a flyer, lacks clarity, or doesn’t clearly show what they offer or who they help. When your feed feels confusing or generic, people scroll past, not because you aren’t valuable, but because the message isn’t landing.
And most of the time, it’s not because you aren’t trying. It’s because you’re trying to post just to stay visible, without a deeper strategy behind it.
What’s Always Worked in My Business
I’ve been running my online business since 2017. And from the very beginning, I built it around long-form content — blog posts, podcasts, workshops — content that lives longer than a day and creates real connection over time.
Even now, I still get traffic from blog posts I wrote five or six years ago. People find me through Google. They read one post, and then another. They join my email list. And eventually, some of them become students in my programs — not because I posted a perfect Reel that went viral, but because I shared something that helped them and gave them time to trust me.
Instagram has never been the core of my strategy. It’s a great way to amplify content, connect with my audience, and share what’s going on behind the scenes. But the foundation of my business has always been evergreen, strategic content that leads people toward the transformation I offer.
The Key Shift: Create Content That Leads to Sales
When you create content just to stay consistent, it’s easy to feel burnt out. But when your content is directly connected to your offers, everything starts to make sense.
Your blog post isn’t just sharing tips, it’s answering a question your potential client might have before they’re ready to work with you.
Your podcast episode isn’t just inspiring, it’s guiding someone toward the belief shift they need in order to say yes.
Your Instagram post isn’t just a quote, it’s reinforcing the deeper work you do.
Let me give you a quick example.
This blog post, and the podcast episode it came from, is part of my content strategy. I’m speaking directly to a problem I know many of my readers face: putting time and effort into Instagram without seeing results. I’m not just sharing tips or venting frustrations. I’m helping you reflect, shift your perspective, and begin to see a different way.
That’s what I mean by content that supports your offers. It’s not about pushing. It’s about gently leading.
How This Looks in a Real Business (Example: Prenatal Yoga Teacher)
Let’s say you’re a prenatal yoga teacher launching a six-week online program to help expectant mothers feel strong and grounded during pregnancy.
Instead of posting random photos or quotes about self-care, you could:
- Write a blog post about “3 Ways Prenatal Yoga Supports an Easier Birth”
- Share an Instagram carousel that explains how yoga helps with common pregnancy discomforts
- Create a short video or podcast episode answering questions like “When should I start prenatal yoga?” or “Can I practice yoga in the third trimester?”
Each piece of content speaks directly to the needs of your audience. And each one quietly points back to your program.
That’s what intentional, strategic content looks like. It’s not about being loud, it’s about being clear.
Click here to read more of my blog posts about content marketing and social media.
Ready to Learn How to Do This Yourself?
If this is resonating — if you’re nodding along and thinking “yes, this is what I need” — then I’d love to invite you to my free masterclass happening next week.
✨ My Effortless Content Creation Framework That Attracts Dream Clients on Autopilot (Without the Daily Social Media Grind)
Whether you’re just getting started or you’ve been creating content for years, this will give you a clear, sustainable strategy you can actually stick with.
