Branding

What You Need To Know Before Hiring A Website Designer

woman working on her freebie for her online business
I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

hey there

Get the Free Online Course Starter Kit 

Gimme that

Tips and advice for building a profitable online business as a spiritual entrepreneur.

TOp categories

Learn how to pick your niche and build a strong personal brand and website.

Behind the scenes of my business and life, living in a campervan and travel tips.

Catch up with guests on my  podcast for top advice on what’s working now.

Getting your website designed by a website designer is an exciting step and a big undertaking. Here are three questions you should answer before getting started working with a website designer.

1. What functionalities should your website have?

Knowing what you want your website should do comes before everything else. For example, do you want to promote yoga retreats? Then an events calendar could be a great feature to have, because it will make managing your events much easier. Or do you want to start a blog? Add a shop? Even if you don’t want any of this right from the get-go, it’s a good idea to think ahead, because this should inform your next decision:

To-Do: Write out a list of functionalities you’d like to have on your website, now and in the future.

2. What platform should your website be on?

Before you hire a website designer, you’ll have to first decide which website builder you want to use. Most designers specialize in one tool and even certain themes, for example I only work with WordPress.org and the Avada theme.

Because I specialize, I know what I’m doing, and I can keep my costs low. Designers who say they can work with anything and everything are either VERY experienced, and thus expensive, or they are lying and probably won’t do a very good job.

The most popular website platform out there is still wordpress.org. That’s the self-hosted version, meaning you pay for your hosting (for example with Siteground*) and nothing else. Click here to read a blog post I wrote on how WordPress compares to Wix and Squarespace.

To-Do: Check out platform comparison blog posts, website examples, ask your colleagues or sign up for trials. If you’re still stuck, talk to a website designer and get some recommendations based on your requirements.

3. Do you have content ready to put on your website?

I’ve worked with clients who didn’t have any copy or images ready for me when we started and with others who provided everything, and I have to say that I believe that you get much better results when you have great images and content input ready.

Normally I discuss the sitemap and what pages we need with my clients first. Based on that I give them a to-do list with content they need to prepare. Even though I’m not a copy writer I’m normally providing copy for things like your contact page or newsletter sign up form.

Delivering your content up front will save the designer (and you) time and it also allows your designer to optimize your content for SEO, for example use your content to set up your meta description, alt tags for images etc.

If you only write your copy after the pages have been designed everything needs to be looked at twice (which will increase costs) and it can make it difficult to fit your content into the design. It’s really much better if as much as possible is there before the actual design work starts.

To-Do: Start collecting photos of yourself, copy for your about page and services, and input for any other content you want on your website, like products, retreats or workshops. Schedule a photo shoot if necessary.

Also don’t forget that you need to provide the content for your privacy policy and terms. I recommend the templates from Bobby Klinck.

The website platform, number of your pages and the features you want are what most prices are based on. With those details clear, you’ll be able to get exact quotes that you can compare before picking your perfect website designer and get the ball rolling on your fab new website!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PERIMENOPAUSAL. DOG MOM. GERMAN LIVING IN SPAIN.

Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

Learn more

let's work together

If you’re a daring + driven  entrepreneur, check out my online programs and get your learnin’ on!

ready for more

Package Your Brilliance into an Online Course

Get my ultimate online course starter kit that shows you step-by-step how to create your first online course.

Free DOWNLOAD

OUH I NEED THIS

Get my Financial Planning Spreadsheet 

Plan your yearly and monthly budget like a pro, track your expenses, calculate your income for each of your offers and figure out how much you need to sell at what price point to reach your income goals!

SPREADSHEET

GIVE IT TO ME

GET ACCESS

Join the (free!) Midlife Biz Hive and get immediate access to my free course for midlife entrepreneurs who are ready to build their online empire and go from struggling to making a full-time income.

Make Your First (or Next) $5K

Free course