Why I Changed My Business Name To My Own Name

I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

hey there

Get the Free Online Course Starter Kit 

Gimme that

Tips and advice for building a profitable online business as a spiritual entrepreneur.

TOp categories

Learn how to pick your niche and build a strong personal brand and website.

Behind the scenes of my business and life, living in a campervan and travel tips.

Catch up with guests on my  podcast for top advice on what’s working now.

1,5 years ago, I launched Happy Yoga Marketing with the goal of offering marketing advice to yoga teachers and spiritual entrepreneurs.

Since then I’ve written 72 blog posts, launched five courses (free and paid) and one membership site, offered webinars and masterclasses and built a community of people from all over the world interested in growing their online business.

It’s been an amazing journey!

Not just business-wise. Starting this whole entrepreneurial journey has been such a road of self-discovery. Each time I pushed myself to do “The Scary Thing”, like hopping on Facebook live, or launching a new course, I gained a little joint of confidence.

But here’s the thing:

I’m always teaching you that you shouldn’t hide behind a brand. That you need to put yourself out there and be real and authentic. And, if I want to preach that, I have to practice it, too.

So, what was I doing, hiding behind the Happy Yoga Marketing brand?

I chose the name because I already had another website,, and I thought it would fit together nicely. It’s also easy to spell and to remember. But to tell you the truth, I always thought it sounded kind of silly. Not really me. I’ve never been in love with the name.

And when I really started thinking about it, it became clear to me that I had fears about using my name for my business. I’m not talking about the possible effects on my Google ranking or if people would be able to spell my German name. There definitely where some deeper fears about being good enough, about putting myself front and center. Like who am I, to offer my services as an expert?

Realizing this, I knew it was time to stop hiding if I really wanted to grow a connected community of people online and rebrand to use my own name for my business.

So, here we are! Happy Yoga Marketing is now Susanne Rieker.

Whenever you interact with my brand, I want you to see a real human with flaws and talents – someone that you can genuinely connect with. Because real connection is where community is born from.

My sincere hope is that in deciding to stop hiding behind a brand, a small part of you will feel encouraged enough to stop hiding, too. And to put yourself out there. To share your gifts and talents with the world, even if it sometimes scares the crap out of you!

The best part of rebranding is that I used the opportunity to relaunch my website! I love designing websites and spent some happy days on my new layout, I’d love to hear what you think of it.

































Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. My mission is to help yoga teachers, healers and health coaches like you make an impact and build a deliciously abundant business.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

Learn more

Apply for my mastermind program for yoga teachers, healers and coaches who are ready to elevate their brand and build a profitable online business.

The Mentorship


This exclusive workshop bundle will give you the inspiration, tools, and education you need to build a profitable online business!

Get the Workshop Bundle




Steal this!

Get the Online Course Starterkit