If you’re a yoga teacher, Pilates instructor, or wellness entrepreneur, you’ve probably asked yourself this at some point:

“Would my audience really pay for a premium offer?”

Maybe you’ve created a low-ticket product, or you’re offering single classes or short-term memberships. But when it comes to pricing something at $500, $997, or more… it feels like a big leap. Like something other people do — not you.

Recently, a Pilates teacher told me exactly that:

“I just don’t think my audience would invest in a premium offer.”

And I get it. But here’s what I told her — and what I want to share with you:

It’s not about whether people will pay.

It’s about what you’re offering, and how you lead them there.

You Don’t Have to Teach Business to Charge Premium Prices

Let’s get something out of the way:

You don’t have to be a business coach to sell a premium offer.

You don’t have to teach people how to make money.

You just have to help them experience a transformation that feels valuable to them.

Here’s an example from my own life:

I once paid over $1,000 for a program from a nutrition coach. It was focused on weight loss and included a personal macro plan, a few recipes, maybe five or six calls, and some pre-recorded content.

To be honest? It wasn’t even that helpful. I didn’t get amazing results.

But I didn’t feel like I had overpaid.

Why? Because it felt structured, personal, and supportive. It gave me hope. It helped me believe in a possible outcome. That’s the power of a well-designed offer.

You can create something even better — more impactful, more aligned, and more transformational.

The Wellness Industry Is Booming — Here’s the Proof

If you’re still worried that people “aren’t spending” on yoga, Pilates, or wellness programs, let’s look at some actual numbers:

• The online education industry is expected to reach $740 billion by 2032, growing at over 14% annually – source.
• The global wellness economy — which includes physical, mental, and emotional well-being — is valued at $6.3 trillion, with digital wellness being one of the fastest-growing segments. source

People are already investing in their health, their growth, and their personal development.

The real question is:

Will they invest with you?

The answer is yes — if you guide them clearly toward a result they care about.

My Bali Story: Why I Didn’t Wait to Create My $1,000 Program

When I started my business in Bali, I was surrounded by yoga teachers who were just getting by. They were teaching drop-in classes, freelancing at retreats, earning what they could.

If I had only looked around me and asked:

“Would these people pay $1,000 for a course?”

I probably would’ve said no.

But instead of focusing on who wouldn’t buy it, I started asking:

Who is this really for?

What transformation am I offering?

And how can I lead the right people there?

That mindset shift changed everything.

I launched my $1,000 program and have since sold it to over 150 students around the world. Not because I had a huge audience. But because I had a clear path and a belief in what I was offering.

Why You Need a Premium Offer (Especially with a Small Audience)

Let’s talk numbers for a second.

If you want to earn $5,000/month, and you’re only selling a $37 product…

You’ll need to make 135+ sales every month. That’s a LOT.

Even if you’re selling something for $117, that’s still 43+ sales a month.

That kind of business model depends on a large audience, paid ads, and a whole lot of content and tech.

Now compare that to a $997 program.

To make $5,000/month, you only need 5 sales.

Even if you’re just starting out, a $500 program is a great place to begin. You’ll grow your confidence, get your first success stories, and raise your price when it’s time.

Premium pricing gives you more freedom, more breathing room, and more time to show up fully for your clients.

Example: A Simple Offer Suite That Leads to Premium Sales

Let’s go back to that Pilates teacher I mentioned earlier. Here’s how I’d help her design a business that leads to premium sales — without pressure or overwhelm.

She works with women in midlife who want to feel strong, balanced, and confident again.

Here’s what her offer suite might look like:

✨ Free Masterclass

“The 3-Step Pilates Path I Use to Help Women in Midlife Reclaim Strength & Stability”

• Introduces her method
• Builds trust
• Helps her audience see themselves in the transformation

🎟️ Low-Ticket Offer ($37)

“The 7-Day Pilates Midlife Reset”

• A short guided program
• Calming routines + daily support
• Delivers a quick win
• Builds connection and grows her email list with buyers

🌟 Premium Program ($997)

“Strong in Midlife: A 12-Week Pilates & Lifestyle Transformation”

• Includes live calls, progressive workouts, mindset coaching, and community support
• Helps women feel strong, confident, and at home in their bodies again
• This isn’t just a workout plan — it’s a full transformation

Why This Offer Suite Works So Well

This kind of offer suite works because it builds trust and momentum over time.

• The free masterclass sparks curiosity and creates connection
• The low-ticket offer delivers a win and shows your process works
• The premium program becomes the next obvious step — not a huge leap

It’s not about being salesy.

It’s about guiding people on a journey that meets them where they are and leads to real results.

This model also gives you clarity, focus, and sustainability — because you’re no longer trying to sell 10 different things to 10 different people.

Want Help Designing Your Own Offer Suite?

If you’re sitting there thinking,

“Okay, this sounds great… but how do I actually map this out for my niche?”

Here’s a quick AI prompt you can use to get started:

AI Prompt:

“Generate a 3-part offer suite for [describe your niche + transformation], including a freebie, a $27–$47 low-ticket offer, and a $500–$1,000 premium program. Make sure they lead naturally into each other and speak to the same audience.”

Example:

“Generate a 3-part offer suite for a yoga teacher who helps women in midlife reduce anxiety and feel more grounded through gentle movement and mindfulness.”

Or — if you want a more guided approach — I walk you through the full strategy inside my free masterclass.

You’ll learn exactly how to design a simple funnel that leads to premium sales, step-by-step.

👉 Click here to watch the training now

Yes — your audience will pay for a premium offer.

But they need to:

• Understand the transformation you offer
• Trust that you can guide them there
• And feel supported along the way

This is exactly what I teach inside the Blissful Biz Academy.

You don’t need to be pushy. You don’t need a huge audience.

You just need the right offer suite and a simple strategy that builds trust.

That’s what creates sustainable income.

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