When you’re passionate about Yoga or Wellness and eager to turn it into a thriving online business, reaching that coveted milestone of your first $5K months can be a game-changer. In this post, I‘ll guide you through five actionable tips that can take your Yoga or Wellness venture to the next level.
#1 Create an Irresistible Premium Offering
Picture this: a yoga or coaching package or a comprehensive group program that not only aligns with your expertise but also resonates with your target audience. This isn’t just another product or service; it’s a premium offering designed to stand out in a crowded market.
Now, let’s talk numbers. A $100 product may seem like a reasonable entry point, but to reach the coveted $5000 monthly income, you’d have to close 50 sales. That’s 50 individuals who need to invest in your offering every month. It’s not just about selling; it’s about finding 50 takers consistently.
But when you offer a premium package with a price tag of $1000 or more, the game changes. To hit that $5000 mark, you only need to secure 5 sales. Suddenly, the path to financial success appears more attainable, even if your audience isn’t massive.
Why Premium Works
Value Perception: Premium pricing creates a perception of higher value. Customers often associate a higher price with superior quality and a deeper level of expertise.
Focusing on Ideal Clients: Premium offerings naturally attract clients who are genuinely committed to your services and are willing to invest in their wellness journey.
Simplified Marketing: With fewer sales needed, your marketing efforts can be more personalized and targeted, resulting in a higher conversion rate.
But remember, creating an irresistible premium offering isn’t just about charging more – it’s about delivering exceptional value and positioning your business for financial success.
#2 Host a High-Value Live Workshop
Your next step is to develop an immensely valuable workshop that you deliver live & online. Think of your workshop as a gateway – it should offer participants an immediate, tangible win. Whether it’s a deep dive into a specific aspect of yoga or wellness, personal growth, or any other area of expertise you possess, make sure attendees leave with practical takeaways. This sets the stage for their desire to delve deeper into your offerings.
At the conclusion of your workshop, seamlessly introduce your premium offering. The key here is to connect the dots for your participants – show them how your premium offer extends and enhances the benefits they’ve just experienced. Highlight how your premium offering is the next logical step in their wellness journey.
Don’t forget to provide a replay of your workshop for a limited time. This ensures that those who couldn’t attend live can still benefit from your valuable content. Complement this with a thoughtfully crafted email sequence. Use these emails to nurture your leads, addressing any questions or concerns, and gradually guiding them towards your premium offering.
#3 Incentivize Full Payments with Bonuses
While offering payment plans can secure recurring revenue, there’s undeniable appeal in receiving full payments upfront and this’ll help you reach your 5k months a lot faster.
Consider providing exclusive bonuses or tempting discounts to those who choose to pay in full. For example, in my business you normally save around 17% when you pay in full and often, I also offer an extra 1:1 call with me.
These incentives can tip the scale in favor of full payments. Make sure to emphasize this offer in your promotions, emphasizing the added value clients receive when they commit to your program upfront.
#4 Consistently Market Your Offering
Now it’s time to keep the momentum going and keep on selling your offers.
Don’t rely solely on one-time launches. Develop an evergreen version of your offering that can be promoted continuously. Selling something on evergreen simply means that people can buy it all the time and not only once or twice per year when you launch it. And an evergreen funnel is simply an automated process that guides for example your website visitors to the right product for them.
It doesn’t have to be complicated to set up, I promise! The content from your live workshop is a goldmine here. Use it as a valuable freebie to attract potential clients. Additionally, integrate it into a well-structured email sales funnel that guides new subscribers towards your premium offering.
Selling isn’t a one-time event; it’s an ongoing process. Embrace the art of consistent marketing. Share your offering through social media stories, engaging captions, and live sessions. Be present in the online spaces where your audience hangs out.
#5 Embrace Video Engagement
Video can be intimidating, but there’s no substitute for showing up. Commit to making regular appearances on platforms like Instagram Stories, engaging Reels, and live sessions.
Video builds trust and connection faster than any other medium. Share your expertise, be authentic, and let your personality shine through. The more your audience gets to know you, the more likely they are to trust and invest in your offerings.
Remember, building a successful Yoga or Wellness Biz takes time and dedication. Implementing these strategies, from creating an irresistible premium offering to embracing video engagement, can help you reach your goal of those first $5K months.
Apply for The Mentorship
The Mentorship is a 12-month program with unparalleled support for yoga teachers, soul-led coaches and wellness professionals who are ready to elevate their brand, sell out their offers and scale their business to six figures.
