In my initial launch of my high-ticket group coaching program in October 2021 I sold only 3 spots… To be honest, it left me questioning if I missed the mark. But oh, how the story unfolds! I put the program on evergreen the next month, and the magic started to happen:
🌟 October 2021: 3 sales
🌟 November 2021: 1 sale
🌟 December 2021: 2 sales
🌟 January 2022: 5 sales
🌟 February 2022: 4 sales
🌟 March 2022: 3 sales
🌟 April 2022: 1 sale
🌟 May 2022: 3 sales
🌟 June 2022: 1 sale,
🌟 July 2022: 0 sales (hey, it happens!)
🌟 August 2022: 1 sale
🌟 September 2022: 1 sale
In just 12 months post-launch, I banked over $100,000 with this single high-ticket program. All while traveling in a campervan for 6 months, bidding farewell to my mother, and keeping work to a blissful 4 hours a day.
In this post I’m ready to spill the beans on how I created a high-ticket group coaching program and how you can do the same. If you’re ready to elevate your coaching business, attract clients committed to growth, and substantially boost your revenue, read on.
#1 Understand the Power of Group Coaching in a High-Ticket Program
Before I dive into all the steps how to set up our high-ticket group coaching program, I want to remind you that creating a high-ticket program isn’t just about scaling your coaching business; it’s about fostering a sense of community, accountability, and shared growth.
Did you know that studies reveal that 60% of participants in group coaching programs express higher satisfaction levels compared to individual coaching sessions? And according to the International Coach Federation, a remarkable 84% of clients find substantial value in group coaching, attributing this to the community and diverse perspectives that unfold in a group setting.
This really shows the magic that happens when individuals come together to support and learn from each other.
I LOVE woking with my students inside my high-ticket group coaching program and they’ve told me over and over again how grateful they are for the connections they’ve built with the other students. They’ve been on each other’s podcasts, collaborated on social media and met up in real life.
When you start planning your high-ticket group coaching program, think about how to foster your community inside, what platforms to use and how you can help them connect.
#2 Identify Your Niche and Top-Level Client
Now, let’s pivot to the importance of precision when defining your niche and ideal client. Instead of casting a broad net, hone in on a specific target audience. For instance, consider shifting from “female entrepreneurs” to “female solopreneurs in the wellness industry looking to scale their businesses.”
A Forbes study revealed that businesses with well-defined target audiences have a remarkable 133% improvement in customer acquisition. That’s a good reason to nail down your niche, right?
To do this effectively, you need to know who is your top-level client and what are their specific needs and pain points.
A common limiting belief is that you don’t have top-level clients in your audience who would be ready to invest in your high-ticket program, that you need to find a new audience.
That’s simply not true.
I, too, once held this belief. Starting my business catering exclusively to yoga teachers, I encountered many who didn’t have money, particularly those I met while traveling in South East Asia. For the longest time, I hesitated to raise my prices, fearing that my audience wouldn’t be able to afford it.
But then, something shifted. I witnessed fellow coaches charging premium prices for their programs and thriving. Even within high-ticket masterminds, I found yoga teachers, spiritual guides, and life coaches investing substantial amounts in mentorship programs. It dawned on me: my audience was capable of investing in high-ticket offerings too.
The truth is, within your audience, there will always be individuals who may not be able to afford your premium program—and that’s perfectly okay. They can still benefit from your free content or lower-priced offerings.
Let’s delve into the characteristics of high-ticket clients:
- They crave more than just information; they desire your personalized support and expertise.
- High-achievers, they are willing to invest in accelerated results.
- Committed to their journey, they prioritize action and implementation.
- They value their time and are willing to invest in efficient solutions rather than scouring endless free resources.
- While they may not always engage with your content publicly, they recognize the value you provide and are prepared to enroll in your program without hesitation.
But perhaps most importantly:
High-ticket clients are not only willing but also financially able to invest in your premium offerings. They actively seek opportunities to invest in solutions that align with their goals and aspirations.
So, if you’ve been hesitant to offer a high-ticket program out of fear that your audience can’t afford it, it’s time to shift your mindset. Your audience is more capable and eager to invest in your expertise than you may realize. It’s time to step into your value and embrace the abundance that awaits.
#3 Pricing Strategy: Let’s Break Down the Numbers
Let’s delve into the financial aspect – the pricing strategy for your high-ticket group coaching program.
A straightforward pricing formula involves multiplying your hourly rate by the number of sessions and the number of participants – (Your Hourly Rate) x (Number of Sessions) x (Number of Participants) = Base Price. For example, if your hourly rate is $200, and you plan 10 sessions with 10 participants, your base price would be $20,000.
However, I don’t recommend this approach. Instead I want you to implement value-based pricing by considering the transformation and the lifetime value your program delivers. Begin by understanding the value you bring to the table. What transformation are you facilitating for your clients, and how can you quantify it?
Transformational Pricing is based on the question ‘How much is this transformation worth?’
For example, you may say that removing the stress from someone’s life may be worth $5000. Helping someone find their soul mate may be worth $3500, or $7500.
While transformation is always ‘priceless,’ you’ll set a fee that you feel great about, based on the results that your clients can expect.
When you’re struggling with charging premium prices consider this: You are deciding what you are worth. It’s not the economy. It’s not the marketplace. It’s not your parents or your friends or your competition.
As contrary as it might seem, the first step to building your self-worth and confidence is to accept that fear and self-doubt will be your lifelong companions.
The difference between people who get stopped by self-doubt and those who build their self-worth and achieve their business goals and dreams is the ability to work through that lack of confidence and continue to move their business ahead.
#4 Build a Solid Curriculum for your High-Ticket Program
In your high-ticket group coaching program you are going to leverage your know-how, expertise, skills and passions. At its core, a successful high ticket group coaching program is made up of 3 elements: Curriculum, Support, and Community.
Your curriculum serves as the heartbeat of your coaching program – the guiding force steering your clients towards success. It’s essential to ensure your content is not just informative but also practical, actionable, and tailored to the specific needs of your ideal client.
Consider a mix of live sessions, pre-recorded modules, and interactive exercises. But you don’t have to create a curriculum that’s specific for your high-ticket program, another option is to give access to your offer suite and maybe add exclusive masterclasses and workshops.
There are no rules, do what makes sense for you. If you enjoy teaching live workshops every month that are super valuable for your students, that can be the curriculum part of your high-ticket program.
The support you add is what differentiates your high-ticket program from an online course and it’s the biggest factor why your top-level clients decide to enroll. You could include for example weekly Q&A coaching calls, 1:1 sessions, personal feedback, a private podcast, Voxer chats or done-for-you services.
And the community is what brings your program to live! Create a group where your students get support and can ask questions between calls. Popular options are Facebook Groups, Telegram or WhatsApp groups, Slack, Circle or Skool or any other platform that has a community element.
When choosing your program elements consider your time availability and bandwidth. When you need a lot of flexibility in your schedule, instead of fixed calls you can for example add asynchronous support elements like Voxer or a private podcast. Make it work for you and your business.
I recommend that you begin your program with a straightforward delivery, for example an existing curriculum or monthly masterclasses where you teach your content, a weekly group call, weekly feedback and a Facebook group.
#5 Selling Your High-Ticket Group Coaching Program
For me the power of selling a high-ticket group coaching program lies in evergreen, meaning you sell your program year-round. Remember the numbers I shared with you at the beginning of this post? The majority is evergreen sales to either existing students who bought previous programs or to completely new people in my audience, who discovered me through social media.
I mix this up with 1-2 live events per year and a few masterclasses sprinkled in, but the most important part is optimizing your platforms and content so you’ll attract new clients all the time.
Is your website really drawing in your dream clients? If not, it’s time to elevate it! Consider the fact that 93% of online experiences begin with a search engine, underscoring the significance of having an online presence that resonates with your audience.
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Next, create create compelling content that speaks directly to the pain points and desires of your ideal client and that you share in your podcast, blog and/or on social media.
Share valuable insights, success stories, and sneak peeks into your group coaching program to create anticipation and engagement.
When it comes to sales, embrace the power of storytelling. Share your personal journey, your struggles, and the profound transformation your coaching program promises. By weaving your story into your sales strategy, you establish an authentic connection with potential clients.
Consider creating a content calendar that includes blog posts, social media updates, and newsletters to maintain a consistent online presence. The key is to provide valuable content that positions you as an authority in your niche, fostering trust and credibility among your audience.
#6 Ready to Scale?
Once your first high-ticket group coaching program achieves success, it’s time to scale. Begin by analyzing what works and what doesn’t. Gather feedback from participants to gain insights into their experiences and fine-tune your approach for even better results.
Explore partnerships and collaborations within your industry to expand your reach. Joint ventures with other coaches, influencers, or complementary businesses can introduce your program to new audiences, creating additional opportunities for growth.
Creating a high-ticket group coaching program is an amazing journey. It’s not just about the numbers but the lives you transform, the community you build, and the enduring impact on your coaching business.
Now, go out there and shine! The world is waiting for more empowered coaches leading the way. Here’s to your success!
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