It’s time for part 2 of the 6-Figure Roadmap! 💥

For anyone who hasn’t listened to last week’s episode/read my previous blog post yet, I strongly recommend that you listen to/read that one first and come back to this. 

So far in the roadmap, we’ve covered your vision, your niche, and your brand & brand message – why you do what you do and who you’re serving. 

Are you ready for the final steps in the roadmap to growing your online business to six figures? Tune into the episode below and/or keep reading! 👇🏼

Offer Suite

Once you know your niche, the next pillar of a successful online business is your offer suite – what you’re selling.

When looking at your offers, you’ll want to be strategic – especially when you reach the stage of growing to six figures. If you’re ready to make a bigger impact, increase your income, and already have some offers set up, the next step is auditing your offer suite:

1. What and how much are you selling at what price point? 
2. What offers bring you a lot of joy, and what takes up too much of your time and energy?
3. Are your offers aligned with your niche and build upon each other?

Those are all things to look at to create a strategic and aligned offer suite for your business, one that is going to help you reach six figures in your business. 

The biggest mistake I see people make (and I’ve been there myself) is creating more and more offers and selling them at a low price point. This doesn’t work in most cases because if you only have a small audience (where most of us start) you don’t get enough sales and don’t generate enough income. 

This is why I suggest creating an offer (an online course, 1:1 coaching package, retreats, etc) that you sell at a premium price point, for at least $1,000. 

Let’s look at the numbers – if you sell an online course for $2000, and you sell 10 spots, that’s $20,000. If you sell an online course for $200 and you sell the same amount of spots, that’s $2,000 which is really not going to get you very far. $20,000 on the other hand is the kind of revenue that allows you to invest in your business, in hiring a team, paying for ads, and investing in growth.

Focus on this one offer, your signature program, make it a success, make it better and better, and become known for it. You can grow to 6 figures selling just one offer. 

As you grow and your business develops, you’ll likely add new things to your offer suite that build upon each other and drive people to your signature offer, but for now, get that signature offer perfected. 

One final tip to consider when you’re working on your product suite (that also relates to the point above) – is to not create any dead-end offers. These are offers that do not lead customers to the next step and don’t encourage them to keep working with you. Everything you should create should guide your customers through a funnel, and guide them to take the next step on their journey with you.

Your Audience

This might seem obvious, but if you want more sales, you need people who are ready to buy from you, right? You need an audience to sell to. You need to make sure that new people are seeing your offers all the time. This could be through traffic to your website, your social media posts, podcasts, ads, etc. 

I’ve got a hard truth for you – getting traffic is hard. It’s also one of the key parts of running your business and reaching that six-figure goal. No matter where it’s coming from, getting traffic is always going to cost you, whether it’s your time, energy, or money – it’s part of running a business. 

The biggest mistake I see people make is not having a strategy to get traffic or grow an email list. These should go hand in hand. Just posting a few times per week on Instagram isn’t enough. 

For an online business, sharing free content consistently and asking people to sign up to your email list by giving them a freebie in exchange is what’s been proven to work and what really all the big names are doing. This content could be in the form of a blog post, a podcast, or youtube videos. When you create content for those platforms you create longevity because that content is searchable and can help you get found on the internet. 

From my experience, social media is more about building a connection with my followers, building trust, and establishing myself as an expert. I don’t rely on social media for new customers or to market my business.

Why? Well, you never know what can happen with these platforms because you don’t own them. My Facebook ads account once got blocked by Facebook and it took me 6 months or so to get access again and be able to run ads again. But guess what? My business survived because I had my content library and people found me on Google, and I had my email list.

Sales Funnels & Launch Strategies

Don’t be intimidated by these terms – they can be really simple, but you need to have some kind of strategy in place. When creating a new offer, don’t just put it out there and tell people they can buy it.

Have a launch strategy in place. 

The biggest mistake I see here? Playing small. This has definitely stumped me in the past, mainly due to mindset issues, which we’ll touch on next. 

Having a strategy and a system in place for launching your new offer can help you keep track of what’s working and what’s not, and put out intentional, consistent content in the build-up to your launch. It creates momentum, and excitement, and can increase your initial sales. 

Don’t be afraid to raise awareness about what you’re offering, and don’t give in to the fears that are holding you back and stopping you from showing up in a bigger way.

Mindset

Mindset is the final pillar that comes above everything. Entrepreneurship isn’t easy, and having the right mindset can influence a lot of things, but it’s something you have to work on consistently.  

When I started my business, I didn’t think I had ANY mindset issues. I just wanted to know the strategies and get started and thought I could carry on from there. Of course, that couldn’t have been further from the truth. 

Playing small is just one example, I also struggle to pitch to other people’s podcasts because I find pitching myself super uncomfortable. This mindset block disguises itself by always falling off my to-do list, by me either moving it or deciding that other things are more important, sometimes denying that the real reason I’m moving it or not doing it is that mindset issue. 

Once you’re aware of your mindset issues, you can start to work on them – awareness is always the first hurdle. For example, now that I know about my issue with podcasts, I can start small and maybe just try pitching once per week, and slowly build it up over time. 

Surrounding yourself with other entrepreneurs who are doing the same thing or are going through the same struggles can also help massively because you can talk about it and feel a sense of community and reassurance there. And of course, having a coach who will call you out and tell you that they think you’ve got a mindset block and talk it out with you is super helpful too.  

You too deserve this kind of support and this kind of business that gives you the financial and emotional freedom to live your best life and help people, to make this world a better place.

PS – Doors to the Blissful Biz Academy are open! 🎉

The Blissful Biz Academy is a 6-month, high-touch group coaching experience designed to help you create your six-figure offer and turn your passion into a thriving online business – without getting caught up in the hustle.

If you know deep down that you’re meant for more – more income, more impact, more momentum – consider this your personal invite to join us.

Want all the details? Go to susannerieker.com/apply

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