In this post I’m pulling back the curtain on my content creation process. Learn how I plan, create, and repurpose content to maximize reach and engagement across different platforms.

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Creating content consistently can feel overwhelming, but having a structured process makes it much more manageable. Content allows you to showcase your expertise and establish yourself as a thought leader in your niche. Whether it’s blog posts, podcasts, videos, or social media updates, consistently sharing valuable insights helps build your credibility and trust with your audience.

For example, if you’re a fitness coach, writing blog posts about effective workout routines, nutrition tips, and success stories from your clients demonstrates your knowledge and positions you as an authority in the fitness industry. In my business, I share content around what I do, like this podcast episode and blog post, how I help my clients achieve results, or step-by-step advice to help you grow your business.

Content matters. But if you don’t have a plan and you’re just waiting for inspiration to strike, you’re setting yourself up to fail.

My Weekly Planning and Recording Schedule

I start my week by recording a podcast episode or writing a blog post on Monday. Monday is my content day, without fail. This is the cornerstone of my content for the week. Recording on Monday sets a productive tone and provides a solid base to repurpose content from.

When it’s a solo podcast episode like this one, I like to write a script and then record it in Descript, a tool I use to record my podcast and videos. I often use ChatGPT to help me create a rough outline and then fill it with my personal stories and insights. I record and edit it myself, and with Descript, it’s so easy, even adding the intro.

If it’s an interview, I might have recorded it on a different day, so on Monday I just edit that recording and add the intro. I also plan my social media posts for the week and write captions for Instagram posts or film B-roll videos.

On Tuesday, I publish the podcast episode. I have a new episode coming out every Tuesday. I used to have a VA who helped me with this, creating the blog post, the show notes, and publishing the episode on Buzzsprout, but these days I do it myself with the help of ChatGPT.

How I Repurpose Content Across Social Media

Once the podcast is published, the next step is to repurpose it and promote it. For instance, if my podcast episode is about “Top 5 Strategies for Building Your Email List,” I can extract multiple content pieces from this single recording. The first step is to use the script, edit, and format it into a well-structured blog post, outlining each strategy in detail, adding examples and actionable tips.

I also send out a newsletter to my email list. The newsletter might start with a brief personal update, followed by a summary of the podcast, and then link to the blog post for those who want to dive deeper or listen in. This keeps my audience in the loop and directs traffic back to my website, with links to Apple Podcasts and Spotify for convenience.

Next, I create various posts for Instagram, Facebook, and LinkedIn, all derived from the podcast or blog post content. For Instagram, I might create a carousel post with each slide highlighting one of the strategies I talk about in the episode. I design the graphics in Canva and publish them when I’m ready. I also design multiple Pinterest pins that link back to the blog post.

I get all this done in 1 to 2 hours, max, by leveraging tools like ChatGPT and Canva to create well-structured blog posts, show notes, newsletters, and social media captions from my script.

Planning Ahead Month by Month

Of course, I don’t just think about what to talk about each Monday, hoping for inspiration to strike. Once a month, I have a dedicated planning session to outline my content for the upcoming month. This session helps me align my content with my business goals and upcoming promotions.

I create a content calendar where I map out each week’s podcast topic, blog post, newsletter, and social media content. This calendar ensures that my content is cohesive and supports what I’m selling that month. For example, if I’m launching a new program, my content will focus on topics that align with the benefits of the program.

Tools I Use

Asana for planning and organizing my content calendar.

Canva for designing social media posts and Pinterest pins.

Descript* for recording and editing my podcasts.

Buzzsprout* for hosting my podcast and distributing it across different podcast players like Spotify.

ConvertKit* for managing my email newsletters.

Showit for my website and blog.

ChatGPT to assist me in creating structured content.

*Affiliate Links

Having a solid content creation process not only keeps me organized but also ensures that I’m consistently providing value to my audience. Remember, the goal is to work smarter, not harder, and to always align your content with your business goals.

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