Struggling to Package Your Skills into an Online Program? Here’s How to Get Started

I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

hey there

Get the Free Online Course Starter Kit 

Gimme that

Tips and advice for building a profitable online business as a spiritual entrepreneur.

TOp categories

Learn how to pick your niche and build a strong personal brand and website.

Behind the scenes of my business and life, living in a campervan and travel tips.

Catch up with guests on my  podcast for top advice on what’s working now.

You know you are so good at what you do. You have a ton of expertise, whether it’s teaching, seeing clients one-on-one, or just starting your business. You have this dream of creating passive income by creating a program that could help many people, and that you could sell again and again.

But packaging your skills into an online program that people would actually buy? That’s where you might be stuck – not knowing where to start, how to structure it, or what kind of results you could deliver.

Listen to this episode:

The Key is Knowing Your Customers’ Wants and Needs

Your audience will only pay for something if they think it solves a need or desire. It’s not enough to create something you’re passionate about if your audience doesn’t need or want it.

Start by thinking about your potential customers, not your expertise or passions. What problems do they have related to your niche? Write them all down – health crises, relationship issues, confidence struggles, career burnout, sleep issues, and so on.

Next, look at that list and pick the problems you feel most passionate about solving. Then figure out the solution you can offer for each of those problems.

Creating an Irresistible Offer

Your offer should be an irresistible deal that solves your customer’s biggest frustration and pain points. Think about the transformation and complete vision you can provide.

For example, “The Ageless Living Mastery – A 6-month total life rejuvenation experience to help yoga practitioners over 50 reclaim a fluid, strong and fulfilling life.” This solves the pain of losing vitality with age through yoga, coaching, nutrition and a revolutionary lifestyle overhaul.

Once you have a great concept, design the deliverables, choose a name and price, create a sales page, and build momentum for your launch through tactics like a free masterclass.

Launch and Iterate

When you launch, the easiest approach is to deliver your program live week-by-week at first. Or pre-record content and drip it out module-by-module. Adjust and get feedback from your first customers to keep improving your offer over time.

Failed launches happen, even to successful entrepreneurs. Use those as learning experiences and keep iterating. The sooner you start, the sooner you can get customer feedback and refine your offer into something irresistible.

So don’t wait – take the first step towards packaging your brilliance into an online program today. You’ve got this!

This is also what I teach you inside the Mentorship!

The Mentorship is a 12-month group coaching program where you will:

✅ Elevate your brand, website, and messaging and establish yourself as a trustworthy expert in your industry.

✅  Package your brilliance into a  group program that’s designed for profit and build your aligned offer suite.

✅  Implement my content that sells strategies so new clients are finding you and buying 24/7.

The program is 12 months and includes an exclusive curriculum to help you implement what you learn, unparalleled support and coaching by me, personal feedback on your work, and a community of other amazing women with the same goal in mind – to make a bigger impact and build a purpose-driven business that gives you the financial and emotional freedom you deserve – without the social media hustle and overwhelm.

➡️ Apply for the Mentorship

Keep Listening



Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

Learn more


If you’re a daring + driven  entrepreneur, check out my online programs and get your learnin’ on!

ready for more

Package Your Brilliance into an Online Course

Get my ultimate online course starter kit that shows you step-by-step how to create your first online course.



Get my Financial Planning Spreadsheet 

Plan your yearly and monthly budget like a pro, track your expenses, calculate your income for each of your offers and figure out how much you need to sell at what price point to reach your income goals!




Join the (free!) Midlife Biz Hive and get immediate access to my free course for midlife entrepreneurs who are ready to build their online empire and go from struggling to making a full-time income.

Make Your First (or Next) $5K

Free course