I’m Done with the Instagram Trap (and Why You Might Be Too)

I'm Susanne!

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Are you feeling frustrated with your Instagram strategy? Do you find yourself constantly posting, trying to keep up with the algorithm, and yet still not seeing the growth and engagement you hoped for? If so, you’re not alone. As business owners, we’ve all felt the pressure to show up on Instagram every day, create content specifically tailored for the platform, and engage with our audience. It can be exhausting, and when the results don’t match the effort, it’s easy to feel discouraged.

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The Instagram Trap

Let’s dive deeper into those Instagram frustrations. First, there’s the never-ending cycle of creating content, posting, and starting all over again. You feel like you can’t take a break without losing momentum or falling behind. Then there’s the pressure to create the perfect photo, craft a clever caption, and find the right hashtags. Even when you put in all that effort, there’s no guarantee that your post will perform well.

The algorithm is another source of frustration. It feels like a mysterious, ever-changing force that controls who sees your content. Just when you think you’ve cracked the code, the algorithm changes again, leaving you back at square one. It’s discouraging to pour your heart and soul into your Instagram content, only to see lackluster results.

The comparison game is also a real struggle. As you scroll through your feed, you see other businesses and influencers with thousands of likes and comments, and you start to question why your content isn’t performing as well. It’s a slippery slope that can lead to self-doubt and frustration.

The Power of Long-Form Content

So, what’s the solution? While Instagram can be a valuable tool, it’s time to shift our focus to a more powerful strategy: long-form content. By creating blog posts, podcast episodes, or even YouTube videos, you can establish your expertise, build a stronger connection with your audience, and drive long-term results for your business.

One of the most significant benefits of long-form content is its evergreen nature. Unlike Instagram posts that quickly get buried in the feed, a blog post or podcast episode can continue to drive traffic to your website for years to come. When you create high-quality, informative content that answers people’s questions and solves their problems, it becomes a valuable resource that people will seek out time and time again.

I’ve experienced this firsthand with my own blog. I have articles that I published five, six years ago, and to this day, they still bring in hundreds of visitors each day from Google searches. That’s the power of long-form content – it has a much longer lifespan than a fleeting Instagram post.

Another advantage of long-form content is its versatility. You can repurpose a single piece of content in multiple ways, such as turning a blog post into a podcast episode, creating social media posts highlighting key takeaways, or developing a lead magnet or course based on the same content. By maximizing the value of your long-form content, you can reach new audiences across different platforms and establish yourself as an authority in your field.

Introducing FLOW: Your Ultimate Guide to Effortless Content Creation and Client Magnetism!

If you’re ready to break free from the Instagram trap and create content with intention that magnetizes your dream clients, I have an exciting opportunity for you. I’m thrilled to announce the upcoming launch of my new program, FLOW: Your Ultimate Guide to Effortless Content Creation and Client Magnetism!

Inside FLOW, you’ll learn my exact method for crafting engaging long-form content that resonates with your audience and drives sales. Say goodbye to the uncertainty of content creation and hello to a simple process that lets you create with ease and get back to doing what you love.

To join the waitlist, simply click here and enter your email address. I can’t wait to support you in creating content that truly connects with your dream clients and helps you build a thriving, sustainable business.

Embrace the Power of Long-Form Content

It’s time to shift our focus from the endless cycle of Instagram frustration to a more powerful, long-term strategy. By embracing long-form content, you’ll be equipped with the tools and strategies you need to create content with intention, magnetize your dream clients, and build a thriving business.

Remember, your expertise and your stories have the power to change lives. Don’t let them get lost in the noise of social media. Instead, invest in creating a content library that showcases your unique value and attracts your ideal audience.

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Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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