My Take on How to Create an Online Course That Sells in 2024

I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

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When I first started my online business, there were two things that really appealed to me.

First, I wanted the freedom to work from anywhere, whether it was a cozy coffee shop, a beautiful beach, or the comfort of my own home. The idea of being location-independent was incredibly exciting.

Second, I wanted to set up systems that would allow me to make sales even while I was sleeping, watching Netflix, or hanging out with my adorable dog. The thought of earning passive income and having my business work for me 24/7 was a game-changer.

This is one of the reasons I chose to focus on online courses. I wanted to create something truly transformational for my students, something I could pour my heart and soul into. By selling courses, I could offer unlimited access to my content, which meant students could learn at their own pace and revisit the material whenever they needed. Plus, I could automate the sales process, so I could make money even while I was sleeping or enjoying life outside of work. It was a win-win situation.

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If creating an online course resonates with you, there’s no better time than now to get started. However, it’s important to recognize that the online learning landscape has changed dramatically since the early days of the pandemic in 2020 and 2021.

Back then, people were stuck at home, and online courses were in high demand. Students were eager to learn new skills, pursue hobbies, and stay productive during lockdowns. As a result, course creators could often get away with simple, self-study courses that didn’t require much interaction or support.

Fast forward to 2024, and the situation is very different. People are no longer confined to their homes, and they have countless options for learning and entertainment. To stand out in this crowded market, you need to create an online course that goes above and beyond. It’s not enough to simply provide information; you need to focus on implementation and results.

So, what can you do to create a course that truly engages and transforms your students? Here are four key strategies:

1. Offer personalized guidance and support.

Create a custom onboarding process that helps students set goals and develop a plan of action. Provide one-on-one coaching sessions or group Q&A calls to answer their questions and keep them accountable. By giving your students individual attention and support, you’ll show that you’re invested in their success and create a more engaging learning experience.

2. Foster a sense of community and accountability.

Encourage your students to partner up with an accountability buddy or join a small mastermind group. This will give them a support system to lean on when they face challenges or need motivation. Host regular group coaching calls or live workshops where students can collaborate, share ideas, and learn from each other. Building a strong community within your course will help your students feel connected and more likely to stick with the program.

3. Gamify the learning experience.

Incorporate fun, game-like elements into your course to keep students engaged and motivated. Create a points system where students earn rewards for completing lessons, participating in discussions, or hitting milestones. Use badges or certificates to recognize their achievements and give them a sense of progress. Add a leaderboard to spark friendly competition and encourage students to push themselves further. By making learning feel like a game, you’ll keep your students excited and eager to come back for more.

4. Offer real-world, practical assignments and projects.

Don’t just teach theory; give your students opportunities to apply what they’ve learned in a real-world context. Assign hands-on projects that mirror the challenges they’ll face in their own lives or businesses. Provide templates, worksheets, and other resources to guide them through the implementation process. Encourage them to share their work and get feedback from you and their peers. By focusing on practical application, you’ll help your students build confidence and see tangible results from your course.

Creating an online course that stands out in 2024 requires a strategic approach that prioritizes student engagement, support, and results. By offering personalized guidance, fostering a sense of community, gamifying the learning experience, and focusing on practical application, you’ll create a transformative learning experience that your students will love.

Remember, your students are investing their time, money, and trust in you. They’re looking for a course that will not only teach them new skills but also empower them to achieve their goals and make meaningful changes in their lives. By constantly adapting and refining your approach, you’ll be able to create a course that delivers on that promise and stands the test of time.

If you’re ready to create your own transformative online course, I’d love to help you get started. Feel free to reach out to me with any questions or for guidance on your course creation journey.

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Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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