Business

My Content Creation Process – How I Plan and Repurpose Content Efficiently

I'm Susanne!

I’m here to help you turn your passion into profits and build a thriving online business. This is where I share fresh off the press digital marketing tips and tricks, mini trainings and more.

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In this post I’m pulling back the curtain on my content creation process. Learn how I plan, create, and repurpose content to maximize reach and engagement across different platforms.

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Creating content consistently can feel overwhelming, but having a structured process makes it much more manageable. Content allows you to showcase your expertise and establish yourself as a thought leader in your niche. Whether it’s blog posts, podcasts, videos, or social media updates, consistently sharing valuable insights helps build your credibility and trust with your audience.

For example, if you’re a fitness coach, writing blog posts about effective workout routines, nutrition tips, and success stories from your clients demonstrates your knowledge and positions you as an authority in the fitness industry. In my business, I share content around what I do, like this podcast episode and blog post, how I help my clients achieve results, or step-by-step advice to help you grow your business.

Content matters. But if you don’t have a plan and you’re just waiting for inspiration to strike, you’re setting yourself up to fail.

My Weekly Planning and Recording Schedule

I start my week by recording a podcast episode or writing a blog post on Monday. Monday is my content day, without fail. This is the cornerstone of my content for the week. Recording on Monday sets a productive tone and provides a solid base to repurpose content from.

When it’s a solo podcast episode like this one, I like to write a script and then record it in Descript, a tool I use to record my podcast and videos. I often use ChatGPT to help me create a rough outline and then fill it with my personal stories and insights. I record and edit it myself, and with Descript, it’s so easy, even adding the intro.

If it’s an interview, I might have recorded it on a different day, so on Monday I just edit that recording and add the intro. I also plan my social media posts for the week and write captions for Instagram posts or film B-roll videos.

On Tuesday, I publish the podcast episode. I have a new episode coming out every Tuesday. I used to have a VA who helped me with this, creating the blog post, the show notes, and publishing the episode on Buzzsprout, but these days I do it myself with the help of ChatGPT.

How I Repurpose Content Across Social Media

Once the podcast is published, the next step is to repurpose it and promote it. For instance, if my podcast episode is about “Top 5 Strategies for Building Your Email List,” I can extract multiple content pieces from this single recording. The first step is to use the script, edit, and format it into a well-structured blog post, outlining each strategy in detail, adding examples and actionable tips.

I also send out a newsletter to my email list. The newsletter might start with a brief personal update, followed by a summary of the podcast, and then link to the blog post for those who want to dive deeper or listen in. This keeps my audience in the loop and directs traffic back to my website, with links to Apple Podcasts and Spotify for convenience.

Next, I create various posts for Instagram, Facebook, and LinkedIn, all derived from the podcast or blog post content. For Instagram, I might create a carousel post with each slide highlighting one of the strategies I talk about in the episode. I design the graphics in Canva and publish them when I’m ready. I also design multiple Pinterest pins that link back to the blog post.

I get all this done in 1 to 2 hours, max, by leveraging tools like ChatGPT and Canva to create well-structured blog posts, show notes, newsletters, and social media captions from my script.

Planning Ahead Month by Month

Of course, I don’t just think about what to talk about each Monday, hoping for inspiration to strike. Once a month, I have a dedicated planning session to outline my content for the upcoming month. This session helps me align my content with my business goals and upcoming promotions.

I create a content calendar where I map out each week’s podcast topic, blog post, newsletter, and social media content. This calendar ensures that my content is cohesive and supports what I’m selling that month. For example, if I’m launching a new program, my content will focus on topics that align with the benefits of the program.

Tools I Use

Asana for planning and organizing my content calendar.

Canva for designing social media posts and Pinterest pins.

Descript* for recording and editing my podcasts.

Buzzsprout* for hosting my podcast and distributing it across different podcast players like Spotify.

ConvertKit* for managing my email newsletters.

Showit for my website and blog.

ChatGPT to assist me in creating structured content.

*Affiliate Links

Having a solid content creation process not only keeps me organized but also ensures that I’m consistently providing value to my audience. Remember, the goal is to work smarter, not harder, and to always align your content with your business goals.

This is also what I teach you inside the Mentorship!

The Mentorship is a 12-month group coaching program where you will:

✅ Elevate your brand, website, and messaging and establish yourself as a trustworthy expert in your industry.

✅  Package your brilliance into a  group program that’s designed for profit and build your aligned offer suite.

✅  Implement my content that sells strategies so new clients are finding you and buying 24/7.

The program is 12 months and includes an exclusive curriculum to help you implement what you learn, unparalleled support and coaching by me, personal feedback on your work, and a community of other amazing women with the same goal in mind – to make a bigger impact and build a purpose-driven business that gives you the financial and emotional freedom you deserve – without the social media hustle and overwhelm.

➡️ Apply for the Mentorship

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PERIMENOPAUSAL. DOG MOM. GERMAN LIVING IN SPAIN.

Hi, I'm Susanne.

I’m here to help you turn your passion into profits and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to embrace the transformative potential of midlife and menopause, build a purposeful online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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