Imagine waking up to payment notifications every morning. Creating momentum in your business without constantly launching. Having new students discover and buy from you while you sleep.

That’s exactly what a well-designed low-ticket offer can do for your yoga or wellness business. And today, I’m going to show you how to make it happen.

Let me start by clearing up what I mean by a low-ticket offer. I’m talking about digital products priced between $17-$37 that solve a specific problem for your students. This could be a “14-Day Morning Yoga Reset,” a “Prenatal Meditation Bundle,” or a “Beginner’s Guide to Yoga Props.”

Who Should Create a Low-Ticket Offer?

If you’re just starting to create digital products, a low-ticket offer can be perfect. Maybe you feel intimidated by the idea of building a comprehensive course right away. A focused low-ticket offer lets you test the waters and build confidence in creating and selling digital products.

You might consider a low-ticket offer if you already have a signature program and want to create an easier entry point. It’s also a great way to generate more consistent income between launches.

Low-ticket offers are particularly powerful for serving people who aren’t ready for your premium programs yet. And if you’re excited about building automated systems, a low-ticket offer can be the perfect starting point – once it’s set up, it can work while you sleep.

Remember that while a low-ticket offer can be a great first digital product, it shouldn’t be your only offer long-term. Think of it as one piece of your bigger business picture. Your goal should be building a complete offer suite that includes both accessible entry points and premium experiences for your students who want to go deeper with you.

There are times when you might want to hold off on creating a low-ticket offer. If your main offer is already low-priced (like a monthly membership under $50), focus on creating premium offerings first. Similarly, wait if you don’t yet have a way to deliver digital products effectively, or if you’re not ready to invest time in setting up marketing systems.

When One-Time Offers Beat Monthly Memberships

Many yoga teachers are drawn to the idea of a $37/month membership. The promise is appealing – recurring revenue, regular connection with your students, sharing your knowledge in bite-sized pieces.

However, the reality of running a low-ticket membership is often very different. These memberships frequently lead to burnout, especially if you’re the kind of teacher who pours your heart into creating incredible experiences.

It’s particularly challenging if you love adding extra resources because you care deeply about your students. Or if you need time to recharge as an introvert or highly sensitive person. Even more so if you experience natural cycles in your energy and creativity.

I’ve watched several clients pivot away from low-ticket memberships after finding themselves constantly creating new content, managing a community, and feeling pressured to overdeliver – all for a relatively small monthly fee. When you’re giving so much value, it’s natural to start feeling resentful about the low price point.

If you’re ready to create your first low-ticket offer, here’s a simple framework to get started:

Listen to Your Students

What’s the most common “starter problem” they face? Think about the challenges they need to overcome before they’re ready for your bigger programs.

Make it Specific

Instead of creating a general “Yoga for Beginners” offer, narrow it down. Something like “10-Minute Joint-Friendly Morning Yoga Sequences for Absolute Beginners Over 50” speaks directly to your ideal student’s needs.

Design for Quick Wins

Your students should experience results within their first few days. These early successes build confidence in your teaching and trust in your ability to help them.

Connect to Your Higher Offers

Your low-ticket offer should naturally lead into your signature programs. When students experience transformation through your low-ticket offer, they’ll be curious about what’s possible with more support from you.

Introducing Low-Ticket Mojo 🎉

I’m excited to share something special with you. I’ve taken everything I’ve learned about creating successful low-ticket offers and packed it into a brand new program called Low-Ticket Mojo – and it’s officially open for enrollment right now!

I’ve priced it at just $37 because I want to make this accessible for every yoga teacher who’s ready to create their first digital product.

Inside Low-Ticket Mojo, you’ll get my complete system for creating offers that sell daily for just $37, including:

• My Product Discovery Framework to help you create an irresistible $37 offer
• Step-by-step guidance on writing high-converting sales copy (with AI assistance!)
• Complete funnel setup instructions, including how to add order bumps and upsells that maximize every sale

>>> CLICK HERE TO GET ALL THE DETAILS AND TO ENROLL FOR ONLY $37