What happens when you hit a peak in your business… but realize you’re no longer connected to your message?
What if the answer isn’t another launch or strategy tweak — but a full recalibration of how you want to run your business moving forward?
That’s exactly what this week’s guest, Jennifer Madrid, experienced. Jennifer is a business strategist, storytelling expert, and the founder of She Vibes High, a boutique coaching consultancy for soul-led entrepreneurs. She built a thriving brand with group programs, visibility coaching, and online launches — but after a period of rapid growth, she realized something had shifted.
In this heartfelt and grounded conversation, Jennifer and I talk about how she consciously slowed down, reconnected with her voice, and rebuilt her business with more spaciousness, clarity, and sustainability — with the help of AI as a creative and strategic partner.
If you’ve been craving more ease, authenticity, and intention in how you grow your business — especially in a noisy, fast-moving online world — this episode will feel like a deep exhale.
Letting Go of the Hustle
Jennifer opens up about reaching a point of success — multiple offers running, 25+ clients, and a supportive team — but feeling deeply disconnected from her message. After years of momentum, she started to question whether she wanted to keep growing in the same way. The answer? Not exactly.
She decided to pause, reflect, and let go of external pressure. That included letting go of her agency, simplifying her offers, and returning to the deeper work that originally sparked her passion.
This part of the conversation is so honest and refreshing — especially if you’ve ever felt like your business was “working” on the outside but felt off internally.
Reconnecting with Her Voice (and Her Community)
One of Jennifer’s biggest realizations was that she missed being in her message. She missed writing. Sharing stories. Speaking directly to her people. And so she made space for that again — through thoughtful content, slow launches, and more connection-based marketing.
We talked about how this mirrors my own experience of simplifying after a few scattered years, getting back to strategy that’s actually rooted in who I am and where I want to go.
AI as a Creative Partner (Not a Crutch)
This is where things get juicy! Jennifer shares how she began using AI tools like ChatGPT, Claude, and Descript — not just for efficiency, but for alignment. AI became a creative brainstorming buddy that helped her refine messaging, generate content faster, and get her ideas out of her head and into the world.
We both share how AI has become a kind of sidekick in our business — helping with everything from course outlines and email content to voice refinement and even launch strategy. And we both agree: the more you feed it with your own voice, the better the results.
Jennifer also shares her favorite tools — including how she uses platforms like HoneyBook and Kajabi in smarter ways, using built-in AI features to reduce friction and automate repetitive tasks.
“Now I’m asking: how do I use tech to nourish my business and myself?”
Why She’s Embracing a Slower Business Model
Jennifer’s business now looks very different. Instead of back-to-back launches, she’s focusing on private coaching and high-touch support — with space for collaborations, long-form content, and personal growth.
We talk about how your business evolves as you evolve — especially in midlife and perimenopause — and how critical it is to build something that honors your nervous system, energy, and real life.
And while she’s still a go-getter at heart (hello, Capricorn rising), Jennifer is intentionally choosing sustainability over speed, depth over hustle.
Connect with Jennifer:
Website: shevibeshigh.com
Instagram: @shevibeshigh
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