You know you are so good at what you do. You have a ton of expertise, whether it’s teaching, seeing clients one-on-one, or just starting your business. You have this dream of creating passive income by creating a program that could help many people, and that you could sell again and again. But packaging your skills into an online program that people would actually buy? That’s where you might be stuck – not knowing where to start, how to structure it, or what kind of results you could deliver.

Listen to this episode:

The Key is Knowing Your Customers’ Wants and Needs

Your audience will only pay for something if they think it solves a need or desire. It’s not enough to create something you’re passionate about if your audience doesn’t need or want it. Start by thinking about your potential customers, not your expertise or passions. What problems do they have related to your niche? Write them all down – health crises, relationship issues, confidence struggles, career burnout, sleep issues, and so on. Next, look at that list and pick the problems you feel most passionate about solving. Then figure out the solution you can offer for each of those problems.

Creating an Irresistible Offer

Your offer should be an irresistible deal that solves your customer’s biggest frustration and pain points. Think about the transformation and complete vision you can provide. For example, “The Ageless Living Mastery – A 6-month total life rejuvenation experience to help yoga practitioners over 50 reclaim a fluid, strong and fulfilling life.” This solves the pain of losing vitality with age through yoga, coaching, nutrition and a revolutionary lifestyle overhaul. Once you have a great concept, design the deliverables, choose a name and price, create a sales page, and build momentum for your launch through tactics like a free masterclass.

Launch and Iterate

When you launch, the easiest approach is to deliver your program live week-by-week at first. Or pre-record content and drip it out module-by-module. Adjust and get feedback from your first customers to keep improving your offer over time. Failed launches happen, even to successful entrepreneurs. Use those as learning experiences and keep iterating. The sooner you start, the sooner you can get customer feedback and refine your offer into something irresistible. So don’t wait – take the first step towards packaging your brilliance into an online program today. You’ve got this!

PS – Doors to the Blissful Biz Academy are open! 🎉

The Blissful Biz Academy is a 6-month, high-touch group coaching experience designed to help you create your six-figure offer and turn your passion into a thriving online business – without getting caught up in the hustle. If you know deep down that you’re meant for more – more income, more impact, more momentum – consider this your personal invite to join us. Want all the details? Go to susannerieker.com/apply

Keep Listening