Content Marketing

The 4-Hour Content Week: My Simple Content Creation Workflow for Entrepreneurs

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I'm Susanne!

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If you’ve ever wondered how to keep up with your content without it taking over your life, you’re not alone.

I used to feel like I was constantly behind — scrambling to post something on Instagram, rushing to get my podcast out, writing my newsletter at the last minute. But over time, I developed a 4-hour content creation workflow that lets me plan, create, and publish everything I need for the week without burnout.

Whether you’re a coach, yoga teacher, wellness entrepreneur, or creative business owner, this rhythm can help you stay consistent, save hours each week, and build content with long-term SEO value.

Why Consistent Weekly Content Matters

If you want to grow your audience and sell your offers, consistent content is essential.

Google rewards it, Pinterest rewards it, and Instagram rewards it — but more importantly, your audience starts to trust you when you keep showing up.

And the right content has staying power. I still get traffic from blog posts I published years ago because they’re optimized for Google and continue to get pinned on Pinterest. That’s the beauty of combining content marketing with SEO — you create something once, and it keeps working for you long after.

Step 1: Planning My Content in Asana

Everything starts with planning. I use Asana to keep my podcast and content organized. Each episode has its own task with sub-tasks for scripting, recording, publishing, writing the blog post, sending the newsletter, and sharing on social media.

I also keep a running list of ideas inside Asana so they’re ready for me when it’s time to plan. Once a month, I sit down and map out the next few weeks. I make sure my topics align with what I’m selling and that there’s variety — a mix of educational, emotional, and validating content.

That way, when Monday arrives, I’m not staring at a blank screen wondering what to post or record. I already have the plan in front of me.

Learn how to get started with Asana

Step 2: Monday = Creation Day

Monday is my creative zone.

I start with my podcast, scripting and recording in one session. My setup is simple — a Blue Yeti microphone I’ve had for years, a small sound shield behind it, and my regular workspace. I record in Descript (Affiliate Link), which also makes editing incredibly easy thanks to its text-based editor.

Once the podcast is done, I write my social media captions for the week. My goal is three to five posts, not daily posting. Mondays are just for creating — no publishing, no admin work, just focused time to bring my ideas to life.

Step 3: Tuesday = Publishing Day

Tuesday is when everything goes out into the world.

I publish my podcast via Buzzsprout (Referrer Link), post the blog, send my newsletter through Kit, and schedule my Instagram and Pinterest posts directly in each platform.

This is also when I use ChatGPT to save time. I keep all my content for the week in one conversation — the show notes, blog draft, newsletter, Pinterest descriptions, and social captions. It’s a starting point I edit into my own voice.

The whole process takes about an hour, and I keep it focused.

It’s simple. It’s repeatable. And it’s built for longevity.

By creating high-value content that lives on Google and Pinterest, I’m building a library of resources that continues to attract new people — sometimes years after I first hit publish.

With a few good systems and the right tools, I can keep it all running in just four hours a week.

Create Your Own Effortless Content System

This is exactly what I teach inside FLOW — my step-by-step program for creating a magnetic content system that attracts your dream clients and sells your offers on autopilot.

>>> CLICK HERE TO LEARN MORE ABOUT FLOW

 

PERIMENOPAUSAL. DOG MOM. GERMAN LIVING IN SPAIN.

Hi, I'm Susanne.

I’m here to help yoga teachers and health & wellness coaches package their brilliance into digital offers and build a successful online business.

I went from working in digital advertising to become a yoga teacher, move to Bali and build my online business that allows me to work from anywhere in the world. Now, my mission is to help you do the same. I want to empower you to build a purposeful, profitable online business and create your unique legacy.

I’m also obsessed with my little terrier Luna, love traveling in my campervan, and am happiest when I can wear yoga pants all day long. 

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